5 Ways to Improve Local Search Results for Business

A good post by John Jantsch where he explains 5 key ways your local listing presence can be improved.

Be Geographically Complete – The issue of NAP (Name, Address, Phone) consistency and ensure post codes, addresses are included on all pages.

Be a Community Resource – Is there a way you can provide resources on your site for the local community? Even non-business related?

Create Neighbourhood Pages – Useful idea if you are part of a larger metropolitan area – target more locally to your ‘neighbourhood’.

Encourage Ratings and Reviews – Automate your internal management systems to gather reviews of your products/services.

Take Advantage of Local Real Estate – Interesting idea. Get local photos/videos up onto appropriate social sites like Youtube. Then possibly embed back on your site.

Good, simple ideas to focus one’s mind.

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.

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