Google has been ordered to change its Privacy Policy in the UK, and by September 20th this year!

 

Google Privacy Policy

The Google Privacy Policy (Last modified: 24 June 2013) introduced by the company in March 2012 must change – so says The UK Information Commissioners Office.

 

The ICO update on Google Privacy Policy says:

“We have today written to Google to confirm our findings relating to the update of the company’s privacy policy. In our letter we confirm that its updated privacy policy raises serious questions about its compliance with the UK Data Protection Act.

“In particular, we believe that the updated policy does not provide sufficient information to enable UK users of Google’s services to understand how their data will be used across all of the company’s products.

“Google must now amend their privacy policy to make it more informative for individual service users. Failure to take the necessary action to improve the policies compliance with the Data Protection Act by 20 September will leave the company open to the possibility of formal enforcement action.”

Google being kept busy?

  1. If Google does not take action by Sept 20th, enforcement might be invoked in the UK
  2. Authorities in France and Spain have already ordered Google to change its policy
  3. Privacy watchdogs in Germany and Italy have told Google to rewrite its privacy policy in Europe or face legal sanctions http://www.guardian.co.uk/technology/2013/jul/05/google-privacy-policy-legal-action

Interesting sequence of events taking place.

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.

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