The major issue answered here helps me to dispel once-and-for-all a myth I am constantly coming across from website owners. They read (once) that Google likes to see fresh contents, and as such they have a weekly process whereby they go into key pages of their website and change around a few words!

I can at least now refer to a video where Google explains straight from the horse’s mouth – this is a complete waste of time and is not the correct interpretation of ‘freshness’.

Some pages, such as news pages, are related to searches where QDF (query deserves freshness) is relevant and as such need regular updating. This is the freshness Google is interested in seeing.

“The pitfall, the trap I would not fall into is: I have to have fresh content, therefore I have to randomly change content on my website” – quote from Google.
Is freshness an important signal for all sites? – YouTube.

What does this mean for Small Businesses?

‘Fresh content’ is NOT changing words on a web page!

Sign Up Today - receive important website marketing updates!
Internet Marketing changes almost daily!

Pass this onto friends & colleagues!
Follow Us
Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.


©2004 Marketing for Profits Ltd - T/A MfP Website Marketing
Reg in England, number 3598244
e-mail: - based in Bournemouth, serving Poole & Christchurch, Dorset and Hampshire

Dr Ian Smith, Internet Marketing Consultant
MfP Website Marketing
Top Floor, 33 Southbourne Grove, Bournemouth, Dorset, BH6 3QT, UK. Phone: 01202-257423. .