How does Google determine page speed? – Google YouTube.

Useful to know.

  1. Basically the information comes from ALL opted-in toolbar data that can include even dial-up connections.
  2. Only 1 in 100 sites might suffer from lower rankings JUST because of slow loading pages. So don’t fret too much if your pages are taking a while to download, it is only the user experience that is being affected, not your rankings.

 What does this mean for small businesses?

Try to speed up your site if at all possible, for user experience. Rankings probably not affected.

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.

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©2004 Marketing for Profits Ltd - T/A MfP Website Marketing
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Dr Ian Smith, Internet Marketing Consultant
MfP Website Marketing
Top Floor, 33 Southbourne Grove, Bournemouth, Dorset, BH6 3QT, UK. Phone: 01202-257423. .