Is Google Shopping Good For Your Business?

Google Product Search officially became Google Shopping on October 1st. Of course, this is not just a name-change. It signifies the movement from a free product listing service into a fee paying service.

The conversation is about whether this is good or not for consumers and vendors.

From a consumer viewpoint, there must be little doubt that searchers are largely oblivious to the fact that many of the ‘organic’ results from Google have now eroded into ‘paid’ listings. Thus, their exposure to products from searches is much more driven by the vendors who have the largest advertising budgets.

I would argue the situation for the vendor is even more clear cut. They have to spend more money to gain visibility in Google search results. And this coming hot on the heels of the Panda & Penguin updates that could well have hit heavily whatever ‘free’ organic listings they used to have.

It must surely be clear that the only true benefactors of this new launch is – Google.

 

You can see a range of 5 videos here to get to grips with all the basics of the new system. http://www.webpronews.com/these-5-videos-will-make-you-a-google-shopping-expert-2012-08

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.

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