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UK based search
engine consultants
Almost 8 years experience in search engine
marketing techniques and 20 years of marketing
experience in traditional marketing techniques.
And beware, the days of website marketing where 'adding a few meta-tags to the page' are long gone!
Successful websites are those that have been constructed with sound marketing thought, not those constructed with state-of-the-art graphics. |
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I have always had the ability to generate profitable
marketing plans with very little budget. Experience has also told me that a
great deal can be achieved with existing resources (people, time, existing
systems) and all that is necessary is an acceptance by the management that a
new business direction needs to be adopted. Hence large budgets are not
necessary. Being a small agency, costs and overheads are minimal and thus we
are able to provide very cost-effective advice.
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I have a reputation for
delivering projects on time. Project management is a very overlooked resource
when devising and launching new marketing campaigns. If you tried to do it
yourself it will take an enormous amount of your time and distract your
attention from the day-to-day running of your business. By employing MfP I will
be able to carry on this project management process far more quickly and
efficiently and enable you to focus on running your business. |
As the owner of a
small business myself, I understand only too well the specific problems that
exist with small businesses. Yet having worked for larger corporations and
marketing agencies in the past, I am also well aware of everything that goes
into a blue-chip marketing campaign. |
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A blend of traditional marketing and internet
marketing services
There is no doubt that the internet provides wonderful
new marketing avenues for business. Even better, for the first time it enables
small businesses to have the sort of market presence that equates with that of
much, much larger companies. In fact, the internet is a dream for all small
businesses - especialy those with niche products or operating in niche markets.
My expertise has enabled, for example, a small
family-run guest house on the south coast of England to receive 200-300 hits
per day on their website during the peak season giving it the sort of visibity
that many international or national hotel groups would be proud of.
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Beware of internet
'experts' who, having been involved in website design for a few months, now
seem to be universal business experts !
There seem to be a lot of people/agencies out there
who are probably very gifted technically and can debate for hours the benefits
of Java aplets over DHTML, but who have never held any commercial position
within an organisation or been responsible for the development of any marketing
strategy. At the end of the day the internet is but another weapon in the marketing mix armoury and needs to be considered
alongside all the other weapons. Invariably, the power of a website is only
fully unleashed when it is dovetailed with the other elements of the marketing
strategy. In fact, if the website is not in sync with the rest of your
strategy, then it can even work against you ! |
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Tel: 01202-257423