Website marketing services

Website marketing includes a very wide range of activities that should all be addressed if you are to optimise the earning potential from your site.

• Optimising the actual structure of site
• Optimising the content of the pages
• Optimising the navigation system
• Registering the website with the major search engines
• Ensuring the search engines navigate the whole site
• Monitoring readily what visitors visit the site from which search engine using what search terms
• Registering the site with the key directories
• Registering the site with a wide range of Business and Industry specific Directories
• Managing Pay-per-click campaigns
• Tweaking the website to embrace visitors requirements
• Enhancing and growing your website in light of discoveries and for product launches
• Seeking out partner websites
• Advertising on related websites

Marketing

Your website is quite possibly the most important marketing tool you have. It works 24 hours a day, 7 days a week, and should provide a constant source of business enquiries. Also, it won’t continually eat into your budget - unlike more traditional methods of promotion such as magazine advertising.
This is why I cannot overemphasize how important it is to ensure that your website is well structured and correctly set up.

Your marketing plans and requirements need to be discussed and analysed as early as possible. It is vital to fully understanding these requirements, and doing this effectively can have a dramatic effect on the success of your website.

We can help you understand and create the plans you need.
Over a mutually agreed period during this phase we will arrange three or four consultations with you to formulate a plan for the content of your website. The topics to be addressed could include

• Major issues affecting the growth of the business
• Major audiences
• Products and Services
• Swot analysis
• Main marketing activities

It is surprising how many websites are designed to cater to the needs of the people within the organization, and there is a risk that these websites will appear dull and boring to outside visitors. Furthermore, search engines don’t like them. There is little for them to absorb into their databases and work with, leaving these websites unable to rank highly on any important key phrases or key words.

A thorough debate of your overall marketing objectives will therefore be of great benefit to the design of your website.