A very useful list of considerations drawn up by John Haydon explaining how you can enhance your Facebook presence. This has been stimulated by the fact that many businesses have found their Facebook reach declining in recent months.
The major reason for these drops is almost certainly the change to the Facebook algorithm – EdgeRank. So, to counteract that effect, John sets out 13 very handy alternative/additional strategies to employ. These include:
Analyze your top 10 content items, Post awesome content, Optimize targeting, Don’t cross-post, Post at the best time, Post on weekends, Create interest lists, Use your blog, Use events, Use webinars, Use email marketing, Use Pinterest, Tell fans to get notifications
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