7 Sins of SEO Copywriting | Wordtracker.

In case you are not aware, Wordtracker have built up a reputation in the SEO world as the provider of services devoted to the uncovering/analysis of keywords. Needless to say, they have a great deal to say about the subject of copywriting!

Here, Heather Lloyd-Martin has been asked to set out the major sins of SEO copywriting.

  1. Thou shalt not write to a certain word count because “it’s how you have to do it for Google.”
  2. Thou shalt not focus on a keyword density percentage.
  3. Thou shalt not upload crap writing just because you can. (she looks too polite to use that word!)
  4. Thou shalt not write sales content that focuses on features rather than benefits.
  5. Thou shalt not provide a small amount of information on your site figuring that “customers will call if they want more information.”
  6. Thou shalt not ignore your page titles
  7. Thou shalt not write boring copy

Her SEO Copywriting Certification training is the only industry-endorsed Certification training program teaching SEO copywriting best practices. So, maybe we should pay attention to her then!

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.