This is an interesting take on social media.

I suppose it is quite obvious in retrospect, but if a company decides to utilise mass audience communication vehicles in order to get over its message then it must run the risk of getting it wrong sometimes.

Cynthia looks at the results of some research recently carried out by where respondents were questioned on the level of risk associated with running campaigns within various social media.

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.