Julie McNamee has spent quite some time pulling together a very thorough piece on how to make a great landing page on your website.
She explains the difference between a landing page and a homepage – and hence the value of the former!
She then goes into some detail, with examples, of all the elements you need to consider in order to acquire SERPs success and conversion-rate success – including headings, nav system, layout, call-to-action, etc.
Take a look here Discover the secrets of a great landing page
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