We’ve raised this issue before but in this article, Frank Reed opens up the debate about why it might be happening. In particular, he points out the recent the demise of the share price (especially since the problems at Zynga, its cash-generating gaming company).
The company needs to generate greater revenues and build greater integrity in the core product (hence the clean up) if it is to stabilise it’s share price.
He also asks the question; if Facebook should disappear, does your business have a backup plan? If you are reliant on marketing through Facebook, then you should have a plan B.
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