How does Google consider site-wide backlinks? – YouTube.

I find this particularly helpful feedback from Google as in the wake of Panda and Penguin there have been huge concerns about such sitewide back links and about whether they can have major negative ranking implications.

By and large I think most of us need not worry.

If we have been purchasing sitewide back links for our English speaking website on a Polish speaking .pl website then we might have a problem. The Google ‘manual web spam analyst’ might be taking a human look at our site. But the implications for web designers and SEO consultants (for example) where they might have applied links in the footer of client sites seems pretty safe. All the links might be aggregated to count as a single link – fair enough. But there would appear to be no negative ranking aspect to this scenario.

What does this mean for small businesses?

Probably nothing to worry about unless you have been purchasing lots of back links from foreign websites

As an aside, anyone understand the section at 30 seconds on (I think) “asymptotically diminishing returns” !! 🙂

Adv. asymptotically – toward an asymptote; “it grew asymptotically”

From Wikipedia – In analytic geometry, an asymptote (/ˈæsɪmptoʊt/) of a curve is a line such that the distance between the curve and the line approaches zero as they tend to infinity. Some sources include the requirement that the curve may not cross the line infinitely often, but this is unusual for modern authors.[1] In some contexts, such as algebraic geometry, an asymptote is defined as a line which is tangent to a curve at infinity.

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.