Nell Terry looks at a subject very close to my heart. As a traditional marketing man (32 years in the profession) I have long been sceptical about the claims made by (non-marketing) people on what a terrific tool social… Continue reading
Cynthia Boris has looked at some data from Experian Hitwise UK and concludes actual searches are down year-on-year. And in particular, Google has declined whereas Bing and Yahoo have not.
The debate is, is it due to:
- Greater usage… Continue reading
Gabriel Gervelis explained to us the initial arrangements for the Twitter advertising platform.
It is still very simple (almost innocent!) compared to the likes of Google Adwords but I’m sure we will see a lot of developments on top… Continue reading
This is an interesting take on social media.
I suppose it is quite obvious in retrospect, but if a company decides to utilise mass audience communication vehicles in order to get over its message then it must run the… Continue reading
John Paul tested out Twitter Promoted Tweets, Facebook Promoted Posts and Reddit ads to see how well they worked.
He set up some very simple ad campaigns simply as a means to establishing their overall worth. It was not an… Continue reading
Ann Smarty sets out 6 (actually 7 !!) tips on how to get your tweets retweeted more often. They are:
Twitter announced on Tuesday, September 18 a change to their layout for your Twitter profile. You can now upload a larger profile image and there is greater space allocated on the left to show the… Continue reading
Excellent piece by Lisa Barone setting out the 20 major reasons people turn off and might stop following us on Twitter. A check-list all of us should be going through.
The results were of a simple poll… Continue reading
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