The definitive guide of how to measure the ROI of your social media activity.

An excellent article written by someone with hands-on experience and a commercial eye.

Having worked for 32 years in sales and marketing, and in Internet marketing for the last 15 years, I understand only too well the need to set up well thought-through objectives and strategies before the start of any marketing plan. I was therefore drawn immediately to this article simply because the author draws our attention to the absolute need for a sensible and realistic social media strategy from the outset.

Step 1: Devise your social media strategy

Ensure your strategy/objectives are not too woolly. Be as specific as possible and make sure they are achievable.

Step 2: identify your inputs vs outputs

It is all too easy to spend hours of your time carrying out a multitude of social media activities. Many of these activities could be a total waste of time. Therefore, take time to identify your inputs (the actual things you are doing) and their outputs (the results). That way your mind remains focused and your time is better spent.

Step 3: Identify your ‘outcome’ based measures

Because of steps 1 and steps 2, you are in a much better position to actually measure the results of your activities.

Step 4: Decide on how, when and where you will track and monitor your activity and outcome based measures

Ensure you have a system for recording and presenting the results.

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.