Gabriel Gervelis explained to us the initial arrangements for the Twitter advertising platform.

It is still very simple (almost innocent!) compared to the likes of Google Adwords but I’m sure we will see a lot of developments on top of this over the forthcoming months and years.

I would not rush to set up an advertising campaign within Twitter quite yet as it is stunningly limited. But this will change.

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.