A video produced by Google to help us understand the ‘Search Queries’ within Webmaster Tools. A very useful adjunct to the data/information you are already gathering from your Analytics account.

In particular, this video helps to explain the overall process that Google uses to ultimately provide traffic to your website and the difference between Webmaster Tools vs Google Analytics. (see below screen captures)

Official Google Webmaster Central Blog: Make the most of Search Queries in Webmaster Tools

Overall process used by Googleranking-one-part

Difference between Webmaster Tools and Google Analyticswebmaster-tools-vs-analytic

Well worth spending some time going through this. So put the kettle on, make a tea/coffee – and absorb!

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.