A video produced by Google to help us understand the ‘Search Queries’ within Webmaster Tools. A very useful adjunct to the data/information you are already gathering from your Analytics account.
In particular, this video helps to explain the overall process that Google uses to ultimately provide traffic to your website and the difference between Webmaster Tools vs Google Analytics. (see below screen captures)
Official Google Webmaster Central Blog: Make the most of Search Queries in Webmaster Tools
Overall process used by Google
Difference between Webmaster Tools and Google Analytics
Well worth spending some time going through this. So put the kettle on, make a tea/coffee – and absorb!
What do you think? Post your comments and own experiences below . . . . .Related posts:
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Ian Smith
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