A short video pulling together the major tasks/actions needed by every good salesman. And that also applies to the owners of small businesses who invariably are also the company’s major sales resource!!

The major points raised by this video are:

  1. Strategy. Make sure you have plan before you are in a position to talk with the potential client.
  2. Empathy. Take time to establish rapport. Be yourself and be sincere.
  3. Listen. Take time to understand where the potential client is coming from and what his problems are.
  4. Solve problems. Try to remove your focus from selling your products onto actually trying to solve the prospects problems.
  5. Close the sale. Do not be afraid to ask for the business.

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Ian Smith
Dr Ian Smith

32 years of marketing experience to help small businesses understand the world of website marketing.