{"id":605,"date":"2012-09-27T14:01:16","date_gmt":"2012-09-27T14:01:16","guid":{"rendered":"http:\/\/www.consultancymarketing.co.uk\/blog\/?p=605"},"modified":"2012-10-01T16:57:56","modified_gmt":"2012-10-01T16:57:56","slug":"fake-customer-reviews-dont-fall-for-this-online-marketing-scam","status":"publish","type":"post","link":"https:\/\/www.consultancymarketing.co.uk\/blog\/fake-customer-reviews-dont-fall-for-this-online-marketing-scam\/","title":{"rendered":"Fake Customer Reviews: Don’t Fall for This Online Marketing Scam"},"content":{"rendered":"

Fake Customer Reviews: Don’t Fall for This Online Marketing Scam<\/a><\/p>\n

Disturbing statistics here:<\/p>\n

One Out of Three Online Consumer Endorsements Are Fakes<\/strong><\/p>\n

Facebook recently announced that it was cracking down on “likes” that were purchased or gained by unfair means<\/a>. It now seems that TripAdvisor has also warned customers that some of its online reviews may be fraudulent, and is exploring methods for detecting and eliminating fake reviews.<\/p>\n

They discuss a review by Cornell University highlighting some of the obvious things to look for in a fake review.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fake Customer Reviews: Don’t Fall for This Online Marketing Scam Disturbing statistics here: One Out of Three Online Consumer Endorsements Are Fakes Facebook recently announced that it was cracking down on “likes” that were purchased or gained by unfair means. It now seems that TripAdvisor has also warned customers that some of its online reviews […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[20],"tags":[115,116],"class_list":["post-605","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-facebook","tag-social-media-2"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"yoast_head":"\nFake Customer Reviews: Don't Fall for This Online Marketing Scam - Bournemouth SEO<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultancymarketing.co.uk\/blog\/fake-customer-reviews-dont-fall-for-this-online-marketing-scam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fake Customer Reviews: Don't Fall for This Online Marketing Scam - Bournemouth SEO\" \/>\n<meta property=\"og:description\" content=\"Fake Customer Reviews: Don’t Fall for This Online Marketing Scam Disturbing statistics here: One Out of Three Online Consumer Endorsements Are Fakes Facebook recently announced that it was cracking down on “likes” that were purchased or gained by unfair means. It now seems that TripAdvisor has also warned customers that some of its online reviews […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.consultancymarketing.co.uk\/blog\/fake-customer-reviews-dont-fall-for-this-online-marketing-scam\/\" \/>\n<meta property=\"og:site_name\" content=\"MfP Website Marketing | Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-27T14:01:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-10-01T16:57:56+00:00\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.consultancymarketing.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.consultancymarketing.co.uk\/blog\/\",\"name\":\"MfP Website Marketing | Blog\",\"description\":\"....latest thoughts on internet marketing & sales growth for small businesses....\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.consultancymarketing.co.uk\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.consultancymarketing.co.uk\/blog\/fake-customer-reviews-dont-fall-for-this-online-marketing-scam\/#webpage\",\"url\":\"https:\/\/www.consultancymarketing.co.uk\/blog\/fake-customer-reviews-dont-fall-for-this-online-marketing-scam\/\",\"name\":\"Fake Customer Reviews: Don't Fall for This Online Marketing Scam - Bournemouth SEO\",\"isPartOf\":{\"@id\":\"https:\/\/www.consultancymarketing.co.uk\/blog\/#website\"},\"datePublished\":\"2012-09-27T14:01:16+00:00\",\"dateModified\":\"2012-10-01T16:57:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.consultancymarketing.co.uk\/blog\/#\/schema\/person\/1e427fcde5b8a976204bd0db68057f6b\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.consultancymarketing.co.uk\/blog\/fake-customer-reviews-dont-fall-for-this-online-marketing-scam\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/www.consultancymarketing.co.uk\/blog\/#\/schema\/person\/1e427fcde5b8a976204bd0db68057f6b\",\"name\":\"Ian Smith\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.consultancymarketing.co.uk\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/24cafabd20af43bd9cda4582822bb82da8ae555a0a895dae42cf42dabc92a7e7?s=96&d=mm&r=g\",\"caption\":\"Ian Smith\"},\"description\":\"Dr. Ian Smith has spent over 15 years running the marketing strategies for highly competitive multi-national companies before setting up his own consultancy. 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