Alternatives to Yellow Pages? - Google Local & Other Online Directories

A lot of small businesses think they don’t need a website – small local businesses who traditionally advertise in the Yellow Pages.

The world has changed - and these are exactly the businesses that now do need a website.

Small retail businesses are under threat from the high street giants, so let your customers know where you are and what you’ve got. Imagine being able to let all your client instantly know your extended hours and closing times over Christmas.

alternatives to yellow pages

Are you a plumber, an electrician, a carpet fitter, a window cleaner – any service business without a shop on the high street really must have a website.  It is so much cheaper than the Yellow Pages. Also, you can offer your services in a number of different areas at no extra cost. If you are a plumber, where do you list yourself in the Yellow Pages – plumbing, gas, central heating?

The beauty of this advertising is that it is free, and it is able to be changed within 24 hours.

Google Local/Maps offers businesses a chance to reach people right there in their very own area. Your listing in Google Local will feature your company name, your address, a map showing your exact location, your opening hours and a link to your website.

Why is a website better than the Yellow Pages and other print advertising?

  • Your website can feature a map, so your customers know exactly where to find you, and if anything changes, this information can be updated immediately.
  • Advertising in the Yellow Pages or any of the local newspapers must be paid for again for every new edition, and if your information changes you have no way of knowing which customer the new information and who has the old.
  • Print advertising is expensive, and the space available to you is very limited. You can say so much more with a website, and you can include Sales and Special Offers at very little extra cost.
  •  Any changes in your business means buying a whole new advert – waiting days, weeks and sometimes even months for your customers to see your new information.

The internet is different because:

  • The internet is rapidly becoming first place most people go for information – even information about local products and services.
  • Your website is there working for you - 24 hours a day, 7 days a week.
  •  The information can easily be updated immediately.
  • You don’t have to pay over and over again for the same thing!

Have a look at how easy it is to get your business on the internet

A website presence is an absolute must for ALL businesses. Most small businesses don’t need anything more than a basic website. Our basic starter package is a cost effective and stress free way for you to get your business website up and running.

Basic Website Starter Package

This is the package we have put together to cover the needs of a small business on the internet. Please have a look through it, and give us a call if you’d like to find out any more:

Our package includes:

  • A domain name of your choice

We will advise you, and help you decide on the most effective name for your business. This domain name will be registered to you. It is your own domain - not a page on someone else’s website!

  • 12 months website hosting

We will host your site for 12 months and the end of that period you are free to renew your hosting with us or move it elsewhere, but the website remains your property.

  • A single page website

This package includes a simple, but effective single page website, using sound marketing principles to offer you the most effective way of capturing the attention of your visitors.

  • 5 Email addresses at your domain makes your business appear more professional and more trustworthy. You can have up to 5 email addresses at your domain name. We will guide you through the set-up process so that you have your email on your own pc.

  • A listing on Google local in your area

Once you have a website you need to be sure your potential customers and clients can find it. We help here by submitting your website to Google local so that it can be found by people looking for businesses like yours in your area. Your listing can appear with a map showing the exact location of your business.

  • 6 free changes per year to your website

The beauty of a website is that your details: price lists, opening hours, special offers, staff changes etc can all appear live almost immediately.
Our package offers you the option of making up to 6 changes during your contract.

This package is offered as an effective and cost efficient alternative to the Yellow Pages and other print advertising, and we are convinced you will see results.

This entire package will cost you £250.00+VAT payable in two instalments.

Once your website is up and running the only other costs you will EVER incur in order to maintain your website exactly as it is are:
Domain Registration Renewal (currently £15.00 every 2 years)
Domain Hosting Renewal (currently £85.00 per annum).

Please note these costs are already included in the package and will only become payable when they are due for renewal.

What else can we do for you?

  • More sophisticated website

We can also offer far more comprehensive bespoke websites which can include many more pages of information; online shopping cart; catalogues etc.

  • Optimization and improvement of  an existing website

If you already have a website that is not performing as it should, we can improve it for you

  • Link-Building

If you like what your website is doing but you need even more exposure, you can gain this by taking advantage of our link building packages for both general and local links

  • Copywriting

You know what you want to say, you’re just not sure how to get it across, our copywriting service can help you.

We are professional, but friendly, so give us a call for a chat regarding any thoughts, questions or ideas you may have about your website.

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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer