Foreign search engines

The search engine world is getting more 'localised' as time goes on and as such you really need to ask whether you should be spending too much time attempting to break into a foreign market where your local competitors may be able to demonstrate considerable superiority over you.


  • local office
  • fluency in the local language
  • knowledge of local customs
  • knowledge of local needs
  • etc

Spending your limited time and limited marketing budget might just produce better results by concentrating your efforts on your local home market!

Additionally, the major search engines like Google can carry out a basic translation of your website if it is found by a searcher using the search engine in another language. While the translation is not perfect, it is never-the-less adequate to help the searcher establish whether your website is relevant or not.

Alternative approach to foreign search engines

However, the relatively inexpensive compromise could be to translate into the local language(s) key pages of your website such as the homepage and key products/services pages.

In that way, these language-specific pages could be submitted to appropriate search engines (and hopefully indexed) and any future visitor will clearly see this is not the primary language of the whole site. That way, you will not receive emails or telephone calls in a language you are not familiar with, and your prospective client will not feel disillusioned if they reply a reply in english!

You should also be aware though that many engines have restrictions on such submissions. For example, in France certain local engines will only allow the submissions of .fr domains. And .fr domains can only be registered if the following conditions are met!

Registration is restricted to 4 types of entities:

(1) Companies registered in France.

(2) Companies registered outside France but possessing a registered European trademark matching the domain name and with jurisdiction in France. E.g. A company named XYZ Company Ltd wishing to register would need to possess 'XYZ company' as a European trademark in order to be elligible.

(2) Individuals residing in France.

(3) Individuals of French nationality residing outside France.

A faxed copy of the companies Kbis may be required if the company is French.

The domain name must be identical to the company name as on the Kbis, or to a registered European trademark with jurisdiction in France.

If registering a domain identical to a trademark, a faxed copy of the European trademark document must be supplied.

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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer