Google+ Marketing for Small Businesses

Google+ Marketing for Small Businesses

Is Google+ really a social media platform? Some have described it as a medium where people can share/follow people rather than as a purely social site like Facebook.

It's too complicated to go into the history of Google+ but I would suggest it has not really been put together to provide a customer-focused service, but rather it is a direct attack on the dominance of Facebook given that Google is unaccustomed to being in 2nd/3rd/4th place! The problem with that approach has been that Google have shoe-horned in a ton of (what I consider) unnecessary technical add-ons to try and be the best. The end result - bit of a dog's breakfast.

Which is why we wrote a couple of blog posts:


If it's a social media platform, you and your friends must be using it if it is to work. Well Google+ is so convoluted that generally speaking, only those technically-driven individuals are actually using it. On the basis you are a small business owner you must ask yourself "Is it likely my customers will be using Google+ ?". Probably not. So, do not waste time attempting to exploit a system that is not likely to give you a return.

The only exception is - Google Authorship and Google Publishership. These can help your rankings in Google search, so go ahead and set them up asap.

If you want to exploit social media, concentrate on Facebook, Twitter and the rest!

Please give us a call to see how social media marketing can be incorporated into your marketing strategy.

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Testimonials


The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Simon
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Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Regards
Glenda
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Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Thi
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Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
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Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
Sue
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I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Regards
AJ
Director
Sports Outlets
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Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Marie
Director
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Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards
Sarah
Director
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....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Simon
Owner (Dry Cleaners)

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I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Chris
Interior Design Retailer
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