Local Link Building Services

Local link building

The power of link building is widely recognized and accepted as an important method of improving your search engine rankings. Website owners have become very focused on improving search engine rankings and the need for search engine optimization.

Even now, the emphasis is on global searches, but times are changing, and the value of local business from your website is becoming more recognized.

The decision by search engines to offer improved local searches by town or postcode requires a different approach to link-building.

Search engines often feature local links above all other links, so it is therefore vital to feature well in these searches.

The value of local searches can be difficult to monitor because it is a process where the user often looks for information on-line, without making any commitment at the time.

They find what they want on your website, and then take that information and complete the transaction off-line at your business premises. This transition from on-line to offline is difficult to monitor, and when clients arrive at your premises, you have very little idea of what drove them there. A lot of people shop on-line, but buy offline. In many cases, you don't even need to have a link; your company contact details would be enough!

Where did your clients come from before the internet; before search engines became all important and where are they now?

There can be little doubt that consumers are using the internet for their local information far more than traditional methods such as yellow pages and local publications.

Local Searches are making it easier for visitors to find businesses close by. Businesses that don’t or can’t operate by selling their products or services entirely through the internet suddenly have the power of search engines available to them. Businesses that don’t traditionally market their services through the internet are suddenly seeing the opportunities it has to offer.

Get Your Site featured in the Local Listings

We have done a lot of research into this new and rapidly changing area of search engines and have put together a strategy that will improve your ranking within the local searches.
Internet searches usually turn up websites that relate to the search terms you have selected. Local searches will give names, addresses and telephone number of businesses in your area that relate to the given search terms – EVEN BUSINESSES WITHOUT A WEBSITE. It is no longer enough to have a website. You need a website that has been carefully optimized to exploit the opportunities offered by local searches.

Some of the ways to do this include getting local links to your site:

  • Search Engine listings – Google and MSN both offer local searches and it is important to be listed with these services.
  • Local Business Organizations – Investigate the opportunities for links offered by organizations like your local Chamber of Commerce etc
  • Local Newspapers etc – Local newspapers are feeling the pinch with fewer advertisers advertising in the traditional fashion, and now offer on-line directories which usually include a range of paid-for and free links. Have a look at what they have to offer, and don’t feel pressured into spending money. You don’t need a featured listing in every publication!
  • Current Customers/Related Businesses – There must be other businesses and even customers who want their local town to prosper. Consider exchanging links with them.

Other ideas that may help improve your local ranking include:

  • Introduce subtle changes to your web pages so that they fully reflect the “localness” of your website.
  • If you spend money on advertising (Adwords etc) consider introducing local information into these
  • Include detailed directions on how to reach your premises (naming as many local landmarks as possible)
  • Display the name of your town and your physical address on all pages if possible.
  • If you use a freephone number consider including telephone number with a local area dialling code if  possible

Local searches have definitely not been fully researched and refined by the search engines. New information and changes are constantly being introduced by the search engines and it is important to monitor and attempt to understand the thinking behind these changes.

There appears to be little doubt that Google is committed to improving their local search facility, and this surely means that the other search engines will be doing the same.

The majority of all of our business activity takes place within a 5 mile radius of our homes, and local searches means that the internet is now driving visitors to these businesses rather than drawing them away.

This can only be good news for smaller businesses.

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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer