4. Web design

1. overview 2. domain name 3. website hosting 4. website design 5. website optimization 6. submission
7. ranking 8. directories 9. link building 10. pay per click 11. development 12. ecommerce

Web design: organisation and physical structure

When I am talking about the "web design" in this section , predominantly I'm referring to the way in which the content of the website is organised and the way in which the website is physically structured.

The same visual appearance can be achieved in many many ways, but the truth is that the search engines need the website to be structured in very specific search engine friendly ways if you are to stand any chance of being ranked in the search engines for your chosen keywords and key phrases.

Web designers

It has to be said that the majority of web designers pay little or no heed to these requirements and as a consequence they produce very attractive websites that are in fact commercial failures.

The structure of your website is critical to making the website loved by the search engines. It also needs to be easily navigated with a high level of consistency to attract a high level of readership. We strive to meet these criteria, while ensuring that all required search-engine-friendly tactics are adopted.

For example, 2 visually identical websites may produce dramatically different results from the same search engine depending on the way in which they will have been structured. Fortunately, unlike most web designers, we are very aware of this aspect, and hence you will have a website that has been put together in a skilled search engine friendly fashion. This is a particular danger if you have a shopping cart. It is our task to make your website search engine friendly without necessarily changing its visual appearance.

Graphic designers have dominated web design in the years following the birth of the World Wide Web. The Internet is full of web sites that have a design that is very creative, rich in graphics and carry out a wide range of spectacular tricks on your screen....

.....but unfortunately no one ever sees them

because the web designers have not taken into account the way in which web sites are seen by search engines.

As UK 'marketing' web designers, we specialise in designing web sites that register high rankings with the search engines.

The problem is that web site design (graphic design) is not enough. Web site design needs to be supported (or even led by!) practical commercial reasoning. Search engines do not rank web sites on graphic content, but on other factors that graphic designers seem to overlook on 95% of occasions.

That's where we come in.

This is a UK based design and marketing consultancy, geared specifically to assist small businesses and with small budgets in mind. We offer a blend of internet marketing techniques, backed up by 20 years of traditional marketing experience - with direct hands-on experience.

With your web site, you need to look at this new business opportunity much more analytically and I would strongly suggest the use of a marketing consultancy such as ourselves to help with this process.


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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer