4. Web design

Web design: organisation and physical structure

When I am talking about the "web design" in this section , predominantly I'm referring to the way in which the content of the website is organised and the way in which the website is physically structured.

The same visual appearance can be achieved in many many ways, but the truth is that the search engines need the website to be structured in very specific search engine friendly ways if you are to stand any chance of being ranked in the search engines for your chosen keywords and key phrases.

It has to be said that the majority of web designers pay little or no heed to these requirements and as a consequence they produce very attractive websites that are in fact commercial failures.

The structure of your website is critical to making the website loved by the search engines. It also needs to be easily navigated with a high level of consistency to attract a high level of readership. We strive to meet these criteria, while ensuring that all required search-engine-friendly tactics are adopted.

For example, 2 visually identical websites may produce dramatically different results from the same search engine depending on the way in which they will have been structured. Fortunately, unlike most web designers, we are very aware of this aspect, and hence you will have a website that has been put together in a skilled search engine friendly fashion. This is a particular danger if you have a shopping cart. It is our task to make your website search engine friendly without necessarily changing its visual appearance.

Graphic designers have dominated web design in the years following the birth of the World Wide Web. The Internet is full of web sites that have a design that is very creative, rich in graphics and carry out a wide range of spectacular tricks on your screen....

.....but unfortunately no one ever sees them

because the web designers have not taken into account the way in which web sites are seen by search engines.

	As UK 'marketing' web designers, we specialise in designing web sites that register high rankings with the search engines.

The problem is that web site design (graphic design) is not enough. Web site design needs to be supported (or even led by!) practical commercial reasoning. Search engines do not rank web sites on graphic content, but on other factors that graphic designers seem to overlook on 95% of occasions.

That's where we come in.

This is a UK based design and marketing consultancy, geared specifically to assist small businesses and with small budgets in mind. We offer a blend of internet marketing techniques, backed up by 20 years of traditional marketing experience - with direct hands-on experience.

With your web site, you need to look at this new business opportunity much more analytically and I would strongly suggest the use of a marketing consultancy such as ourselves to help with this process.