Social media Advertising - And which one is right for you?

What is Social Media Advertising and who is offering?

This is an area of advertising that will expand very rapidly over the forthcoming months. The social media platforms are becoming increasingly useful to businesses AND the platforms are testing their adverting systems. It's just a matter of time.


Facebook Adverts are paid messages coming from businesses and they can include social context about friends. People who like your Page spend an average of 2 times more as a customer than people who aren’t connected to you on Facebook. Learn how to reach the right people using adverts.

You can:
  • Get More Page Likes: Reach people who aren’t connected to your Page or place yet.
  • Promote Page Posts: Promote a specific post; giving you increased reach and increasing your chance of placement in the News Feed
  • Get New Users: Get more app installs for your Facebook App.
  • Increase Attendence: Increase your Facebook Event responses. Your ad will show to people more likely to join your event.


Facebook is about to launch a massive search platform called Facebook Graph Search. To compete with Google.

Watch this space!


Twitter is taking a long time to test and roll out its advertising platform. Large steps have been made in the US, but generally speaking its not yet really available to the UK small businesses. It will in time.


Professional Audience - Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes. All you need is a LinkedIn account.

Set your own budget:

  • Pay by clicks or impressions
  • Stop your ads at any time
  • No long-term contracts
  • No commitments


Precision B2B targeting

  • By job title and function
  • By industry and company size
  • By seniority

Set your own budget

  • Pay by clicks or impressions
  • Stop your ads at any time
  • No long-term contracts
  • No commitments


Ad formats

  • Text and image ads
  • Video ads
  • Text only ads
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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer