Affiliate Marketing

Did you know that affiliate programs will account for 20% of the 53 billion dollars in revenue generated online by next year?

Did you know that in 1996, Amazon.com launched the first affiliate program on the Internet? Today Amazon.com is one of the most successful Internet retailers in history. Since then, the novel idea of affiliate marketing has emerged as one of the most economical and effective means of reaching customers online.

An April 1999 Forrester Research survey of marketing executives (Driving Site Traffic) ranked affiliate programs number one in effectiveness , ahead of e-mail, PR, television, and all other marketing methods.

Why start your own Affiliate program?

affiliate marketing program

There are lots of reasons, why start your own affiliate
program. Here are few:

• Traffic, traffic, traffic
• More traffic equals more sales
• Cost effective advertising
• Long term advertising
• Risk-Free advertising. There is no up-front costs for advertising on your Affiliate websites
• No extra marketing staff needed
• You will never lose money, because you only pay when advertisement succeeds
• Affiliate program tracks where your customers come from and how much they spend
• It also helps you determine the most successful locations for your advertising

Affiliate programs are becoming more and more competitive in the growing eCommerce marketplace, so it is essential to research the competition. Affiliates will constantly measure you and your program against other affiliate programs.

The affiliate program model can be very rewarding for your company, but you're still apprehensive about the feasibility of it working for you. The short answer is that affiliate programs can work effectively for any company. The slightly longer answer is that it just takes time, attention, and a bit of creativity to operate a successful program.

Want to start your own affiliate program?