The marketing planning process explained a little more
STEP 1. The SWOT analysis is a very simple but effective means of carrying out an initial assessment of your business/product.
STEP 2. Once you have done a SWOT analysis. What are your objectives & strategies? You must decide on these before you start to spend that limited marketing budget!!
STEP 3. This is where you start to spend your marketing budget! These are the actual tactics you will use to promote your business in the most cost-effective way.
One of the 4 'P's. some products are priced too expensively and hence never generate the volume they should, and some products are priced too cheaply and never generate the profit they should.
One of the 4 'P's. Place refers to the means by which your customer acquires your product. This includes the actual place it is purchased (the shop, telephone, web page, warehouse) as well as the actual route of distribution.
What are the products features? What are the benefits of those features? Do you need all those features?
Is it the product the customer is really interested in? Or is it the back-up service? Critical to decide before you print that literature.
Promotion: This is the P that most non marketeers are familiar with, as it includes the elements that most people believe to be marketing such as selling and advertising etc.
Public Relations is, in my opinion, a vastly underrated and under-used weapon in the marketing armoury - particularly so because of its potentially low cost
Advertising is the most widely known weapon in the marketing armoury, and tends to be the most expensive!
You do not have to be Coca Cola to sponsor events/teams/whatever. Sponsoring a local charity can vastly increase your local visibility. You do not need to give money, it could be goods or services where the perceived value to them is much greater than the actual cost to you.
In my twenty years experience of marketing one of the biggest problems I come across is the inappropriateness or mis-targeting of printed material
Marketing has set the back-drop for the salesman to make the sale. When thought through as part of a targetted marketing plan, this back-drop can make the sale much, much easier to achieve.
Maximise your business potential by producing quality pre-qualified leads or appointments for your sales team.
A model for thinking through how to generate sales leads
Clear, concise copywriting can make all the difference to your required end result - sales!
The quality of the business decisions you take is dependent upon the quality of the information you have
As with other weapons in the marketing armoury, be crystal clear about what you're trying to achieve with a promotional scheme. They can be very costly and very time-consuming if you allow your enthusiasm to run away with itself.
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