SEO Services & Website Optimization
Monitoring and Analysis of existing site
If you are considering optimizing your company website, then it is obviously not working, or not working as well as you would like it to. The first thing we do is thoroughly analyze the current performance of your website. We use Google Analytics, and spend some time gathering and carefully analyzing the results before starting with any SEO services.
Marketing Objectives
We need to be quite sure that we have full understanding of your marketing objectives before we undertake any SEO tasks. It is important that these objectives are clear to ensure that we are all working towards the same goal.
We achieve this by structuring a series of in-depth consultations – possibly three or four addressing a range of topics such as:
- Business/Company Goals
- Major audiences
- Products and Services
- SWOT analysis
Once these two steps have been completed we will have a clear idea of where we are now and where we want to be.
Keyword and Competitor Analysis
Keyword Analysis
Our analysis of keywords will help us find the most appropriate key words and search terms for your business/company. Based on the understanding we have of your products or services, we can now confidently find keywords that are pertinent to your business and attract the right visitors to your website.
Competitor Analysis
We analyze the performance of your competitor websites in order to establish how we can make your website more successful. This will include analyzing the keywords being used, the structure of the site and the links to the site. This information is then used in the SEO programme to improve your rankings.
On-page Optimization
Onsite SEO includes:
- relevant keyword placement
- html header code optimization
- content optimization
- internal linking
- navigation optimization
- organising content and structure
- site maps
This on-page optimization should enable search engine spiders to crawl each and every page more effectively, resulting in improved rankings for your site. If there are any other issues that could be causing your site to rank less highly, then this is where these will become apparent, and can be addresses as part of the SEO Services programme.
This phase will ensure that your website is optimized and the pages are easily found.
Link Building
Link Building is a vital part of SEO. Our link building is well researched and always done manually.
Our SEO services programme includes a three month link building campaign, with the option to extend if you wish. Details of our various link building packages can be found here.
Ongoing Performance Analysis
The beauty of website marketing is that it is relatively easy and inexpensive to monitor results. We will already have installed Google Analytics, and regular analysis of the traffic and results is an ongoing part of the whole SEO services package.
Phase Three of your SEO campaign can be continued indefinitely, building links and monitoring performance relative to your competitors. This is also the time when additional services such as Pay-Per-Click campaigns and Press Release Distribution could be considered to enhance the performance of your website as a marketing tool.
 |
|
 |
|
Prices vary depending on the size of the website and the internet marketing knowledge of your original website design company. We include a free 15 minute telephone discussion. |
|
 |
|
 |
MfP Website Marketing is a UK based seo company offering SEO Services to predominantly UK companies.
|
Tel: 01202-257423