Initial marketing consultation
As a marketing consultancy we first need to establish some basic background information.
- You and your business. I will go through a checklist of questions that are designed to extract the key information about what you're trying to achieve with your business. This concerns your internet plans as well as your non-website plans.
- Your current promotional activity. We will discuss what you have done and what you're a currently doing and discuss the reasons why some marketing activities work better than others.
- Your budget.
- Basic marketing proposal and cost. I will then put forward a basic proposal based on our conversations together with the costs of our time and any other expenses. This would include rough timescales. As a rule, our internet and search engine proposals last for a period of 6 months. This gives us plenty of time to assess how the search engines are responding to our programme.