Copywriting in the world of marketing has always been an expensive process and the main aim of the copy is to attract the reader attention and lure him into buying a product or using a particular service. Copywriting in the online world has pretty much the same meaning, but I believe it is slightly difficult, as here the main aim is to not only grab the reader’s attention but in order to make it more effective, it is also important to make the copy rank well in the search engines, so that the targeted audience actually get to read it.
Search engine copywriting refers to the process, where a copy is written in a way, where it not only reads well to the reader, but also repeats specific target “keywords? Within the text, in order for that copy (webpage) to rank well in search engines for those keywords.
Copywriting experts believe it is ideal to have around 300 words on a page with one or two targeted search terms cleverly placed within the text a few times. Along with the text, it is also important to optimize other elements on the page such as the title text, headings, description and keyword tags, and alt text.