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Credential
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I have worked for almost 20 years for a selection
of blue-chip organisations and have demonstrated a record of achievement in
delivering profitable growth in a wide range of products & services to the
CONSUMER,
BUSINESS-TO-BUSINESS,
SECURITY,
HEALTHCARE,
TOURISM
markets.
This was achieved by using analytical and
strategic skills and combining them with a flair for creative solutions.
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- Increased gross margin of Brand A by 40% over budget by redefining the brand's USP, repackaging the brand and working with sales and trade marketing to revise the heavy discounting strategy.
- Through competitor analysis, developed a superiority claim and bolder proposition for Brand B which stemmed several years of sales decline and then grew sales by 8% in the first year.
- Pioneered the adoption of PR strategies and sampling tactics as a major proactive communication vehicle. e.g. achieved £385k value of media coverage for a spend of £10k ( Brand C).
- Developed marketing strategies turning Brand D 60% ( and declining ) market share into 95% market share within 18 months; tripled sales and doubled profits in four years.
- Launched to 500+ engineer 'salesforce' the ACPO Campaign; acclaimed as "the best launch we've ever had". Delivered pre-tax profits of ca £0.75 million.
- Developed specific brand strategies, presenting them to and steering them through the Board, and gaining Board commitment. Overachieved budgeted sales by 5.3%.
- Initiated, with packaging department, a new approach to pack design which saved ca 5% on print costs (£80k).
- Developed and implemented a total "repackaging exercise" for a small Bournemouth hotel; including the dramatic increase in prices by as much as 60 percent. Reversed the sales decline and increased the profitability as a consequence.
- Put together a marketing plan involving the development of a new sourcce of sales leads for the sales force, a "Yellow Pages ® " strategy, a PR campaign, and the production of over 100 pieces of promotional material - all within 9 months.
- Put together web site for dorset artist - producing enquiries from as far afield as South America.
Designed and/or optimised a number of web sites for
submission to search engines. Examples are:
Children Need Families
bournemouth hotel
Prepare for Command
transcript services
Optical components
Sports equipment online
Danser Hydraulics
Internal Doors, External Doors
Legal Transcription Services
Chandlery & Marine Leisurewear
Boatyard Pwllheli
helicopter charter
Jet charter
Driving jobs in Southampton, Portsmouth, Hampshire & South Coast
supply, installation, service and repair of marine electronics
shields & coats of arms
weddings in cyprus
Advertising & Design Agency
Swimming pool repairs
Christmas crackers
Calendars online
Cheap wedding packages in cyprus
Cyprus weddings
Fixings for classic & vintage cars
sites being developed:
Karting online shop
direct mailing house
Dorset Stress Relief
Stevenage Driving School
Health & Beauty - Poole
bathroom ideas
seo marketing tips
automatic systems
window film technology
cheap cigarettes online
surfing images
cowhide rugs online
wooden doors
shower curtain system
Sorveteria - Cabo Frio
Yellow Pages is a registered trademark of Yell Ltd
website marketing
olduvai gorge
oldupai gorge
Primary care Training
driving school bournemouth
Mavis Hutchison
Manchester Pest Removal
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Tel: 01202-257423