01202-257423
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Credential
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I have worked for almost 20 years for a selection
of blue-chip organisations and have demonstrated a record of achievement in
delivering profitable growth in a wide range of products & services to the
CONSUMER,
BUSINESS-TO-BUSINESS,
SECURITY,
HEALTHCARE,
TOURISM
markets.
This was achieved by using analytical and
strategic skills and combining them with a flair for creative solutions.
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- Increased gross margin of Brand A by 40% over budget by redefining the brand's USP, repackaging the brand and working with sales and trade marketing to revise the heavy discounting strategy.
- Through competitor analysis, developed a superiority claim and bolder proposition for Brand B which stemmed several years of sales decline and then grew sales by 8% in the first year.
- Pioneered the adoption of PR strategies and sampling tactics as a major proactive communication vehicle. e.g. achieved £385k value of media coverage for a spend of £10k ( Brand C).
- Developed marketing strategies turning Brand D 60% ( and declining ) market share into 95% market share within 18 months; tripled sales and doubled profits in four years.
- Launched to 500+ engineer 'salesforce' the ACPO Campaign; acclaimed as "the best launch we've ever had". Delivered pre-tax profits of ca £0.75 million.
- Developed specific brand strategies, presenting them to and steering them through the Board, and gaining Board commitment. Overachieved budgeted sales by 5.3%.
- Initiated, with packaging department, a new approach to pack design which saved ca 5% on print costs (£80k).
- Developed and implemented a total "repackaging exercise" for a small Bournemouth hotel; including the dramatic increase in prices by as much as 60 percent. Reversed the sales decline and increased the profitability as a consequence.
- Put together a marketing plan involving the development of a new sourcce of sales leads for the sales force, a "Yellow Pages ® " strategy, a PR campaign, and the production of over 100 pieces of promotional material - all within 9 months.
- Put together web site for dorset artist - producing enquiries from as far afield as South America.
- Designed and/or optimised a number of web sites for
submission to search engines. Examples are:
Children Need Families
bournemouth hotel
fishguard hotel
shower-bath-seal system
transcript services
Optical components
Sports equipment online
Professional Powerboat Training
Danser Hydraulics
Internal Doors, External Doors
Legal Transcription Services
Chandlery & Marine Leisurewear
Boatyard Pwllheli
MP3 / MP4 Players online
helicopter charter
Jet charter
Driving jobs in Southampton, Portsmouth, Hampshire & South Coast
supply, installation, service and repair of marine electronics
shields & coats of arms
weddings in cyprus
Car and Limo hire
Advertising & Design Agency
Bathroom Centre
Conveyancing solicitors
Executive Airport transfer and chauffeur service
Mortgage company
Hotel in Fishguard
Swimming pool repairs
Christmas crackers
Calendars online
Garden machinery store
Sales motivation consultancy
Finance training company
Cheap wedding packages in cyprus
Cyprus weddings
Fixings for classic & vintage cars
sites being developed:
Karting online shop
direct mailing house
Kent Bathroom Suites
Yellow Pages is a registered trademark of Yell Ltd
website marketing
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Tel: 01202-257423