Credentials

credentials

I have worked for almost 20 years for a selection of blue-chip organisations and have demonstrated a record of achievement in delivering profitable growth in a wide range of products & services to the
CONSUMER,
BUSINESS-TO-BUSINESS,
SECURITY,
HEALTHCARE,
TOURISM
markets.

This was achieved by using analytical and strategic skills and combining them with a flair for creative solutions.

  • Increased gross margin of Brand A by 40% over budget by redefining the brand's USP, repackaging the brand and working with sales and trade marketing to revise the heavy discounting strategy.
  • Through competitor analysis, developed a superiority claim and bolder proposition for Brand B which stemmed several years of sales decline and then grew sales by 8% in the first year.
  • Pioneered the adoption of PR strategies and sampling tactics as a major proactive communication vehicle. e.g. achieved £385k value of media coverage for a spend of £10k ( Brand C).
  • Developed marketing strategies turning Brand D 60% ( and declining ) market share into 95% market share within 18 months; tripled sales and doubled profits in four years.
  • Launched to 500+ engineer 'salesforce' the ACPO Campaign; acclaimed as "the best launch we've ever had". Delivered pre-tax profits of ca £0.75 million.
  • Developed specific brand strategies, presenting them to and steering them through the Board, and gaining Board commitment. Overachieved budgeted sales by 5.3%.
  • Initiated, with packaging department, a new approach to pack design which saved ca 5% on print costs (£80k).
  • Developed and implemented a total "repackaging exercise" for a small Bournemouth hotel; including the dramatic increase in prices by as much as 60 percent. Reversed the sales decline and increased the profitability as a consequence.
  • Put together a marketing plan involving the development of a new sourcce of sales leads for the sales force, a "Yellow Pages ® " strategy, a PR campaign, and the production of over 100 pieces of promotional material - all within 9 months.
  • Put together web site for dorset artist - producing enquiries from as far afield as South America.

Designed and/or optimised a number of web sites for submission to search engines. Examples are:
Children Need Families
bournemouth hotel
Legal Transcription Services
Driving jobs in Southampton, Portsmouth, Hampshire & South Coast
Sports Trophies, Plaques & Shields
Swimming pool repairs
marine electronics

sites being developed:

direct mailing house
Dorset Stress Relief
Health & Beauty - Poole
automatic systems
surfing images



driving school bournemouth
Mavis Hutchison
Manchester Pest Removal
Central Heating Christchurch
locksmiths bournemouth
Courier and Light Haulage Company

 

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Testimonials


The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Simon
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Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Regards
Glenda
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Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Thi
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Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
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Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
Sue
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I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Regards
AJ
Director
Sports Outlets
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Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Marie
Director
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Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards
Sarah
Director
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....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Simon
Owner (Dry Cleaners)

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I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Chris
Interior Design Retailer
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