SEO Training, Social Media Training, PPC Training


Effective marketing can be extremely successful, and a lot of small business owners who are keen to do their own marketing need some help with the basic skills.

SEO Training – can include any combination of the following:

  • An introduction to SEO - an initial overview of the basics of SEO. A complete picture of what SEO is, and why it is vital to the success of your website. This offers a complete picture of all aspects of SEO. without getting bogged down in the detail
  • Understanding Your SEO needs – Together we analyse your SEO needs, and decide which aspects of SEO are going to produce the best results for your website, and then we produce an SEO plan, which can include aspects of PPC and Social Media
  • Putting your SEO in place – Once you have established what you need to do, we will share with you the best methods of achieving these results.
  • Analysing and Monitoring the Results – SEO is an ongoing process and monitoring and analysing the results is a very important part of the process. Learn how to analyse your results and how to create changes to improve them

Social Media Training – sheds light on an ever changing and often confusing world

  • Understand the difference between the various platforms
  • Find out which are best suited to your business
  • How to use social media effectively and efficiently
  • Analyze your social media performance to maximize your results

PPC Training

PPC has evolved from just paying Google to place an ad at the top of their search results. Learn how to understand the benefits of the different types of internet advertising. Learn how to create and more importantly, monitor the results of your PPC campaigns. Understand the importance of targeting the right audience, and learn how to manage your budget effectively.

Marketing Training

Sometimes a short course just getting to grips with the basics of marketing can produce amazing results. Small business owners are often so busy doing the work that they have little time to step outside and view themselves from a marketing perspective. A short course on the basic principles of marketing and the creation of a marketing plan for your own business will allow you to plan many other areas of your business with far more clarity and confidence.

MfP Small Business training is always conducted at your premises using your own website, so giving you the best understanding of your own needs and solutions.
Our training is conducted by Dr. Ian Smith, an Internet Marketing consultant with over 30 years experience in traditional marketing, website marketing and SEO.
All our courses include up to 2 hours of free post course telephone consultation to ensure that you get the most out of your training.

Training costs start from £400.00. The individual business requirements and the number of delegates will determine this.
Please give us a call to see if this is the right approach for your business – your success is our success

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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer