Key Services
     
 
Key Marketing Tasks For Your Business
website design - if your website is not put together correctly, it will be a commercial failure
website marketing - make sure your website generates sales for you!
marketing mix - explained in easy terms
marketing plan - learn how to pull together a marketing plan for your business
swot analysis - simple yet effective business assessment
copywriting - words sell ! So do it right.
FREE marketing plan download now

   

 




Website optimisation - critical in generating visitors to your site

Website optimisation: If you want your website to rank highly on a search engine, its pages need to go through an optimisation process. This means the website pages need to be modified in order to provide the information the search engine wants to see, and in the places the search engine wants to see it.

The website optimisation process is of paramount importance in your internet marketing strategy.

All the search engines operate differently and use different rules for ranking a website at the top of their list in response to searches. It can be a very, very time consuming procedure to consider all these variations -- especially as they change over time.

This is one area where a website optimisation consultancy such as ourselves can help enormously for very little budget. We have the systems and resources readily at hand to constantly monitor the site and ensure its pages are suitably modified to ensure constant high-ranking with various search engines.

I am sure you already appreciate the potential difficulty involved in making sure that your web site is deemed to be one of the most important out of the millions of other sites on the internet. To make matters worse, all the search engines carry out their assessments in different ways which means a high ranking on one engine can mean a low ranking on another. To make things worse still, by trying to achieve a high-ranking on one keyword or keyphrase can automatically reduce the ranking for another keyword or keyphrase. Complicated isn't it?

We will carry out the search engine necessities to your site. We offer a range of optimisation & submission packages.

Package 1 - One page basic optimisation and submission: This entry level package costs only £200.00. (Remember that incorrectly created tags may not only produce an undesirable ranking, but may get your site banned or penalized in the search engines!) This comprises the following services:

  • Initial meeting or telephone conversation whereby we clearly understand your marketing objectives.
  • We agree on your preferred keywords or keyphrases.
  • We develop the Title tag for your page, based on the rules of the top search engines.
  • We develop the Meta Description tag taking into account your site's content,and the requirements of the search engines.
  • We assess your body copy and recommend modifications where necessary. Remember, there is no substitute for good body copy !
  • We include the above tags to your web page.
  • We submit your web site to the major UK and International search engines and directories.

Package 2 - One page business optimisation and submission: For only £300.00 this package includes all the services above except:

  • We carry out the production of Meta Keywords based on your site's content, and 1-2 hours of research to ensure the best choices of keywords or keyphrases for your web site and your business.

Package 3 - multi-page business optimisation and submission: this package includes all the services above, but for additional pages:

  • £100 for 2nd page
  • £75 for a 3rd page
  • £50 for the 4th and each subsequent page

Package 4 - "Pay-for-listing" services: This is only £100.00. Many search engines and directories today require you to pay for submissions or for preferred indexing (having your site reviewed for indexing). You would be required to pay for these additional fees for each search engine or directory. These fees are constantly changing, so please contact us for an up-to-date list.




 


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Marketing for Profits Ltd, Top Floor, 33 Southbourne Grove, Bournemouth, BH6 3QT, UK. Reg in England, number 3598244
Tel: 01202-257423 Fax: 01202-257423 e-mail:
© website marketing, search engine optimisation and marketing planning MfP Ltd 2004

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