Classified Advertising Articles

4 classified advertising articles to choose from:

1. Revealed: How To Use 'Two-Step' Advertising To Rapidly Grow Your Service Business

2. This Common Classified Advertising Mistake Will Cost You Dearly

3. How To Use The 'Combo Effect' To Multiply The Results And Profits Of Your Advertising

4. How To Skyrocket Sales Using Classified Ads - Give Them A Try, They Often Achieve A Great Response

"How To Use The 'Combo Effect' To Multiply The Results And Profits Of Your Advertising"

Almost every service business owner considers an advertising campaign to be an ad or a series of ads placed in ONE publication. This is of course correct, but you are seriously limiting your results by being so restricted in your approach.

What I'm about to reveal to you is one of the best advertising techniques available to any service business (large or small). I've christened this the 'Combo Effect' because what you do is simultaneously use a number of different advertising mediums. In effect you have several advertising campaigns running together.

The result is an advertising campaign that produces amazing results. Here's what you do…

1. Choose two or more (preferably all 4) from these proven cost-effective advertising mediums to run your combo advertising campaign…

- Classified advertising
- Directory advertising (Yellow Pages ® advertising especially)
- Broadcast fax advertising
- Print advertising (newspapers, magazines, trade press etc)

2. Create your ads and start using them together in each advertising medium

I know I've made this sound over simplified, but by combining two or more advertising mediums you immediately scale up your advertising efforts.

Your prospects are almost forced to respond because of the increased activity, plus you make your service business more stable because you aren't relying on just one advertising medium to work for you.

The result is an increased surge in new sales and new clients.

Of course don't forget to monitor each advertising medium. Improve or reject unprofitable mediums and scale up the profitable advertising. Within a very short period you'll have an automatic business building machine running tirelessly for you.


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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer