Classified Advertising Articles

4 classified advertising articles to choose from:

1. Revealed: How To Use 'Two-Step' Advertising To Rapidly Grow Your Service Business

2. This Common Classified Advertising Mistake Will Cost You Dearly

3. How To Use The 'Combo Effect' To Multiply The Results And Profits Of Your Advertising

4. How To Skyrocket Sales Using Classified Ads - Give Them A Try, They Often Achieve A Great Response

"How To Skyrocket Sales Using Classified Ads - Give Them A Try, They Often Achieve A Great Response"

POWER Marketers are well aware of the surprising effectiveness of classified ads. They're far less expensive than display ads, and often achieve an excellent response. In fact, they can be extremely successful for all types of service businesses.

They are absolutely brilliant for lead generation.

Almost all newspapers, trade journals and magazines have a classified ad section. Have a look at the magazines you receive. People use classified ads because they work. Build them into your marketing and advertising strategy and watch what happens.

Here are the four basic secrets for writing lead generating classified ads:

1. Start with a short POWERFUL headline

Like any form of advertising you should always (and I mean always) start your classified ad with a strong headline. Never, ever start with your company name. Classified ads lend themselves to shorter headlines due to the restrictions in space, but test longer headlines.

Use capitals, large fonts and bold to make the headline stand out from the crowd.

2. Give people a reason to call now

Offer something FREE. It could be a FREE consultation, free no obligation meeting, free estimate or free Special Report (my favourite).

3. Include your contact information

Telephone numbers work best. But whatever method(s) of contact you use tell the reader what to do. For example: "Call now." "Write to me at…" "Ring now for our free guide…" etc. This is known as your 'call to action.'

4. Use short sentences that make sense

Get to the point quickly. Keep your sentences short, and don't use unusual words, abbreviations, acronyms, and punctuation marks.


I guarantee you'll be surprised at the response you get when you apply these four simple basics to your classified ads.

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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer