Print Advertising Articles

4 print advertising articles to choose from:

1. The Conspiracy Theory Of Print Advertising - This Will Be The Most Important Article You Ever Read On Advertising

2. Discover This Simple Advertising Secret The Ad Agencies Loathe And Never Use That Will Double Your Response To Every Single Ad

3. Instantly Increase The Sales And Profits Of Your Service Business Using This Simple And Proven Yet Little Known Advertising Technique

4. Revealed: The Common Myths Of Print Advertising Design - And Why They're Costing You And Other Service Providers Thousands Of Dollars - Every Single Week

"Discover This Simple Advertising Secret The Ad Agencies Loathe And Never Use That Will Double Your Response To Every Single Ad!"

This advertising 'secret' isn't really a secret. It's just hardly anyone uses it or appreciates the effect it has on response, and hence your sales.

This very simple addition to any of your ads will at least double response. I've known it more than treble response. It's not a trick. It doesn't add cost to your advertising. And it really is a cinch to use.

What could this 'secret' be?

A Reply Coupon

All you have to do is dedicate the last portion of your ad (bottom right hand corner) to a reply 'coupon.' That's right. A coupon with dashed lines around it.

Designers hate coupons, because they think they look ugly. But most designers don't know HOW to SELL. They can make your ad look pleasing to the eye, but that doesn't bring in sales.

But what would you rather have - ads that look great and may win an award, or ads that generate you tons of business?

Here's How to Create A Powerful Coupon

If you follow some proven and simple steps, your coupon is very easy to create. Here's what to do…

1. Make sure you leave enough space so the reader can write their name, address, telephone number and any other information you require.

2. Always put dashed lines around your coupon. This simple act alone increases response.

3. Include your contact details on the coupon.

4. Put a small box at the top of the coupon to allow your reader to tick it. Involvement in the sales process is an important part. Then next to the box write something like, "Yes! Please send me your special free report, I want to discover <the main benefit of your report>" - or whatever you require the reader to do.

5. Don't forget to track your ads by putting a simple key code on the coupon. You must do this so you can keep records of which ads are most profitable.
The easy way to do this is to use an abbreviation of the publication name, and the date of the issue.
For example, if you were advertising in the September issue of 'Accounting & Business' your tracking code would be, 'A&B-1/9/01.'


That's all there is to it!

Becoming very successful with your advertising is actually easier than you think. Using a coupon is one simple method that will significantly increase response, and help you get more sales for your service business.

Are you getting what you want from the Yellow Pages?
Can you be sure your Yellow Pages advertising is working for you?
Have you ever considered alternatives to your Yellow Pages advertising?


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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer