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"Discover This Simple Advertising Secret The Ad Agencies Loathe And Never Use That Will Double Your Response To Every Single Ad!"

This advertising 'secret' isn't really a secret. It's just hardly anyone uses it or appreciates the effect it has on response, and hence your sales.

This very simple addition to any of your ads will at least double response. I've known it more than treble response. It's not a trick. It doesn't add cost to your advertising. And it really is a cinch to use.

What could this 'secret' be?

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A Reply Coupon
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All you have to do is dedicate the last portion of your ad (bottom right hand corner) to a reply 'coupon.' That's right. A coupon with dashed lines around it.

Designers hate coupons, because they think they look ugly. But most designers don't know HOW to SELL. They can make your ad look pleasing to the eye, but that doesn't bring in sales.

But what would you rather have - ads that look great and may win an award, or ads that generate you tons of business?

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Here's How to Create A Powerful Coupon
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If you follow some proven and simple steps, your coupon is very easy to create. Here's what to do…

1. Make sure you leave enough space so the reader can write their name, address, telephone number and any other information you require.

2. Always put dashed lines around your coupon. This simple act alone increases response.

3. Include your contact details on the coupon.

4. Put a small box at the top of the coupon to allow your reader to tick it. Involvement in the sales process is an important part. Then next to the box write something like, "Yes! Please send me your special free report, I want to discover <the main benefit of your report>" - or whatever you require the reader to do.

5. Don't forget to track your ads by putting a simple key code on the coupon. You must do this so you can keep records of which ads are most profitable.
The easy way to do this is to use an abbreviation of the publication name, and the date of the issue.
For example, if you were advertising in the September issue of 'Accounting & Business' your tracking code would be, 'A&B-1/9/01.'

That's all there is to it!

Becoming very successful with your advertising is actually easier than you think. Using a coupon is one simple method that will significantly increase response, and help you get more sales for your service business.

	Are you getting what you want from the Yellow Pages? Can you be sure your Yellow Pages advertising is working for you? Have you ever considered alternatives to your Yellow Pages advertising?