Print Advertising Articles

4 print advertising articles to choose from:

1. The Conspiracy Theory Of Print Advertising - This Will Be The Most Important Article You Ever Read On Advertising

2. Discover This Simple Advertising Secret The Ad Agencies Loathe And Never Use That Will Double Your Response To Every Single Ad

3. Instantly Increase The Sales And Profits Of Your Service Business Using This Simple And Proven Yet Little Known Advertising Technique

4. Revealed: The Common Myths Of Print Advertising Design - And Why They're Costing You And Other Service Providers Thousands Of Dollars - Every Single Week

"Instantly Increase The Sales And Profits Of Your Service Business Using This Simple And Proven Yet Little Known Advertising Technique"

What I'm about to share with you is what I call the 'KING of Advertising.'

At the risk of sounding over the top, I can guarantee if you apply this one idea, your sales and profits will increase considerably - I kid you not!

This marketing technique is based on the format of your ad - all your ads. It is a proven winner across all the advertising mediums.

Better still…

You can do this yourself. You don't need an ad agency (they hardly ever use this advertising technique, because they don't understand its power). And you don't need any design skills.

Sounds quite amazing doesn't it?

You probably think I'm joking. I couldn't be more serious.

If you apply what you're about to discover to your advertising you won't be able to recognise your business in 12 months time (for the right reasons!).

Before I explain this technique, I first want you to accept what I say. You will have probably seen or heard about this advertising idea before, but you may not have understood its power, or how to use it.

It's simple. It's easy. But don't let this fool you. Just because this advertising idea is simplicity itself, doesn't mean it's not effective. On the contrary.

Just open your mind. Take away any pre-conceived notions you have. Forget what you think is right, and I promise you will be well rewarded.

Here's this proven advertising idea…

From now on all your ads need to be 'Editorial Ads'

Let me explain this further. An editorial ad is made up of the following simple component parts (no matter what size of ad you use)…

1. The top of the ad is taken up by your benefit written headline. (Not your company name, or some quirky clever headline that only you or your ad agency understands!)

Creating successful headlines is a whole topic in itself, so for now I'm going to give an example of a proven template to use. Just fill in the blanks…

FREE Report For <Type of people you're targeting i.e 'Accountants'> Reveals The Secrets Of…

How to…<Describe the biggest benefit of the report i.e. How To Quickly And Easily Get A Constant Stream Of New Clients And More Fee Income From Existing Clients - Guaranteed>

Notice you've got a 'pre-headline' followed by the main headline. This works exceptionally well.

2. Depending on the size of your ad you must split your ad up into two, three or four columns. This gives your ad an editorial look and feel to it.

3. You don't need to use a photo or illustration, but in certain circumstances it can help. If you do want to use a photo, place it in the middle column just below the headline, and put a caption underneath (captions are always heavily read)

4). In the far right bottom of your ad you place your reply coupon. You must do this. A coupon will increase your response by over 100%

That's it. Follow these 4 simple steps and you can't go far wrong. I'll admit it doesn't seem much as far as advertising techniques go, but millions of dollars are generated each day by savvy marketers using this Editorial style format. And because you don't have to make the ad 'look good' you don't need any design skills!

Try it out - I guarantee you'll be more successful!


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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer