Yellow Pages ® & Other Directory Advertising

4 yellow pages articles to choose from:

1. Discover The 7 Secret And 'Immutable Laws' Of Directory Advertising

2. How Paper And Ink Can Give You An Unbeatable Edge When Advertising In The Yellow Pages ® And Other Advertising Mediums

3. Yellow Pages ® Advertising: How To At Least Quadruple Your Success With One Simple And Easy Change

4. Important Research Into Yellow Pages ® Advertising Shows You How To Make Your Ad A Real Winner And Wipeout Your Competition

"Yellow Pages ® Advertising: How To At Least Quadruple Your Success With One Simple And Easy Change"

Probably the single biggest reason for the failure of most Yellow Pages ® ads is the fact that a powerful headline isn't used at the top of the ad.

In fact 90% of the time the ad starts with the name of the business. For example, I've just picked up my copy of the Yellow Pages ® directory. I'm looking in the Accountancy Category. These are the 'headlines' of the ads on one page:

- Peirson E.T & Sons
- Powdrill & Smith
- R Garner & Co
- Richard Pennack
- Sturgess Hutchinson & Co
- Sharpe Langham PLC
- Sharmon Fielding
- S.R. Cox
- Running your own business

With the exception of the last headline, all the 'headlines' for
the each ad is the name of the business that's advertising.

This is the main reason why many people conclude that Yellow Pages ® advertising doesn't work.

Because so many people are doing it wrong, if all you do is lead with a strong headline with your Yellow Pages ® advertising you'll improve your response and success many times over.

A good example of this is where I advertise my marketing consultancy business under the category 'Marketing and Advertising Consultants.' On my page are the following 'headlines'…

- CMT Associates
- Intellectual Property Shop
- Force Four Creative
- Gibson Collins Galbraith Integrated Marketing
- Keith Rawson
- The Market Group

Here's my headline…

- Warning: If You Want To Grow Your Business, Don't Do Anything Until You've Read This…

Which company do you think gets all the calls?

Incidentally the 'Warning Headline' is very effective for Yellow Pages ® advertising.

If other marketing businesses can't get it right what chance have you got?

Even if you keep the rest of your ad the same and change just the headline I guarantee your sales will soar. This is as simple as it gets!

Are you getting what you want from the Yellow Pages?
Can you be sure your Yellow Pages advertising is working for you?
Have you ever considered alternatives to your Yellow Pages advertising?

Yellow Pages is a registered trademark of Yell Ltd


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Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer