Fax Mailing Articles

4 fax mailing articles to choose from:

1. Double Your Response With This Proven And Simple Fax Advertising Technique That Almost Everyone Never Uses

2. The Myth And The Reality Of Broadcast Fax Advertising - The Untold Story!

3. Using Fax Broadcast To Generate Dozens Of Leads And Appointments For Your Service Business

4. Broadcast Fax Advertising: How To Use A Proven 'Success Format' To Multiply Your Response

"Double Your Response With This Proven And Simple Fax Advertising Technique That Almost Everyone Never Uses"

Fax advertising is one of my favourite marketing tools for service businesses. The trouble is that most people NEVER get the results they should.


Several things spring to mind, but often the omission of this broadcast fax advertising 'secret' is one of the prime causes of failure.

Repeated tests have proven that your response will at least double (and hence your sales) just by including a fax back coupon. The really good news is that fax back coupons are very easy to create. Just follow my simple 6-step formula…


STEP 1 - Place your coupon on the bottom right hand corner of your broadcast fax

STEP 2 - Always put dashed lines around your coupon. This simple act alone increases response.

STEP 3 - Make sure you leave enough space so the reader can write their name, address, telephone number and any other information you require.

STEP 4 - Include your contact details on the coupon (company name, address, telephone number, fax number, and e-mail address - if you've got the space)

STEP 5 - Put a small box at the top of the coupon to allow your reader to tick it. Involvement in the sales process is an important part.

STEP 6 - Don't forget to track your broadcast fax advertising by putting a simple key code on the coupon. You must do this so you can keep records of which broadcast faxes are most profitable.


The easy way to do this is to use an abbreviation of the name of the broadcast fax and the date it is due to be sent out

For example, if you titled your fax 'Test 1' and it was to be sent on 5th November 2002, your code would be 'T1-5/11/02'

That's all there is to it!


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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer