Fax Mailing Articles

4 fax mailing articles to choose from:

1. Double Your Response With This Proven And Simple Fax Advertising Technique That Almost Everyone Never Uses

2. The Myth And The Reality Of Broadcast Fax Advertising - The Untold Story!

3. Using Fax Broadcast To Generate Dozens Of Leads And Appointments For Your Service Business

4. Broadcast Fax Advertising: How To Use A Proven 'Success Format' To Multiply Your Response

"Using Fax Broadcast To Generate Dozens Of Leads And Appointments For Your Service Business"

Fax broadcast is one of the most underused POWER Marketing Tools I come across.

Very few people appreciate the benefits of fax broadcast. In fact most service providers shy away from using this marketing tool because of the negative feelings it can bring (or they assume it can bring!).

However, when it's done right - you'll surprise yourself at the results it generates.

Here are the secrets behind successful fax broadcast...

1. There are two successful formats for your fax...

· Three column editorial style - this is characterised by a benefit written headline across the top of the fax and three columns of text. This is my preferred approach, mainly because you can cram more information in.

· Sales letter - use the principles of successful sales letter writing and apply it to your fax (no more than 2 pages though!).

2. Like always, your headline is the key to response.

3. Choose two of your most appealing headlines.

4. Test your top two headlines. I would suggest a test volume of no more than 2,000. This means you can test one headline against the other with 1,000 each.

5. ALWAYS give people an option to be taken off your list. Just write the following across the bottom of your fax...

"If you wish to have your fax number removed - please fax your
request to XXXXX."

6. The fax numbers you use MUST be checked against the Faxing Preference Service List (UK) or other fax legislation depending on which country or State you work in.

7. You can either send the faxes yourself with fax software, or
more simply use a fax broadcast service. To find one near you simply carry out an Internet search on 'Fax Broadcast Services.' There are many fax broadcast services around - many of which are listed on the Internet.

8. Good times to send your faxes are between 11am and 3pm, but test the 'off-peak' times such as weekends and evenings. Your cost will be less, but in my experience response tails off too much. Nevertheless it's definitely worth a quick test.

9. Get ready for the response. Typically you can expect to receive from 0.5% to 5% using this approach. Even at the lower end you could achieve substantial profit from using fax broadcast.

Don't forget when you use fax broadcast your overheads are
reduced dramatically - no postage, no printing, and no set up

Fax broadcast is one of the real 'gems' of POWER marketing. It is extremely quick and very cheap to carry out a fax broadcast campaign. As long as you adhere to the local and national fax broadcast laws you'll be fine.

Incidentally using a fax broadcast service will ensure your campaign runs within the laws, which in itself is a good enough reason to use a fax broadcast service.

You really will be surprised at the results fax broadcast will achieve for you and your service business. Go for it. Or as Nike say 'Just Do It!'




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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer