Fax Mailing Articles

4 fax mailing articles to choose from:

1. Double Your Response With This Proven And Simple Fax Advertising Technique That Almost Everyone Never Uses

2. The Myth And The Reality Of Broadcast Fax Advertising - The Untold Story!

3. Using Fax Broadcast To Generate Dozens Of Leads And Appointments For Your Service Business

4. Broadcast Fax Advertising: How To Use A Proven 'Success Format' To Multiply Your Response

"The Myth And The Reality Of Broadcast Fax Advertising - The Untold Story!"

Go on admit it - you hate fax advertising. You can't stand receiving unsolicited faxes. It annoys you - especially when these 'philistines' are using up your fax paper!

Well I have to say I'm like you. I get extremely annoyed, but only when I receive faxes that are NOT RELEVANT to me. And that's the key. Faxing is like direct mail - only more 'in your face.'

So receiving untargeted unsolicited faxes is annoying - very annoying, but when the company doing the faxing has done some 'homework' and made an offer that's relevant to me and my businesses, then I'll give the fax some attention. Sometimes I'll respond. Sometimes I'll file it away. And of course sometimes I'll 'bin' it.

Now I'm not saying everyone's like me, but many people are. Sure there are those that despise fax advertising so much they instantly rip the fax up and put it in the bin. Some even reply with abusive comments (why bother!). But whenever you do any type of marketing or advertising, you already know a large percentage of your recipients aren't going to be interested.

So what can we learn from this? Good question.

First, if broadcast fax advertising is going to work for you, you must use a good fax list and target people who are most likely to be interested in your offer. This is known as your 'target market' or 'niche.'

Second, your offer must be so attractive that it forces the recipient to read the fax.

And finally you should expect some 'abuse' from small-minded recipients who would rather spend time replying to your fax, than getting on with their jobs!

The truth is that faxing can be extremely productive for you, especially if you target it to the right people, and develop an irresistible offer.



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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer