Fax
advertising is one of my favourite marketing tools for service
businesses. The trouble is that most people NEVER get the results
they should.
Why?
Several things spring to mind, but often the omission of this broadcast
fax advertising 'secret' is one of the prime causes of failure.
Repeated tests have proven that your response will at least double
(and hence your sales) just by including a fax back coupon. The really
good news is that fax back coupons are very easy to create. Just
follow my simple 6-step formula…
STEP 1 - Place your coupon on the bottom right hand corner of your
broadcast fax
STEP 2 - Always put dashed lines around your coupon.
This simple act alone increases response.
STEP 3 - Make sure you leave enough space so the
reader can write their name, address, telephone number and any other
information you require.
STEP 4 - Include your contact details on the coupon
(company name, address, telephone number, fax number, and e-mail
address - if you've got the space)
STEP 5 - Put a small box at the top of the coupon
to allow your reader to tick it. Involvement in the sales process
is an important part.
STEP 6 - Don't forget to track your broadcast fax
advertising by putting a simple key code on the coupon. You must
do this so you can keep records of which broadcast faxes are most
profitable.
The easy way to do this is to use an abbreviation of the name of
the broadcast fax and the date it is due to be sent out
For example, if you titled your fax 'Test 1' and it was to be sent
on 5th November 2002, your code would be 'T1-5/11/02'
That's all there is to it!
© Hackney Marketing Ltd
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Steve Hackney has spent 10 years and over $800,000
to
discover the secrets of how service businesses
can generate
5 or 6 figure profits every single month.
Better still he reveals every closely guarded secret in his
amazing free mini-course titled, "How To Skyrocket The Sales
And Profits Of Your Service Business - Closely
Guarded
Secrets Revealed."
You can get Steve's FREE 5 part mini marketing course by
clicking...
Free marketing course
|
Tel: 01202-257423