Fax
broadcast is one of the most underused POWER Marketing Tools I
come across.
Very few people appreciate the benefits of fax broadcast. In fact
most service providers shy away from using this marketing tool because
of the negative feelings it can bring (or they assume it can bring!).
However, when it's done right - you'll surprise yourself at the
results it generates.
Here are the secrets behind successful fax broadcast...
1. There are two successful formats for your fax...
· Three column editorial style - this is characterised by
a benefit written headline across the top of the fax and three columns
of text. This is my preferred approach, mainly because you can cram
more information in.
· Sales letter - use the principles of successful sales letter
writing and apply it to your fax (no more than 2 pages though!).
2. Like always, your headline is the key to response.
3. Choose two of your most appealing headlines.
4. Test your top two headlines. I would suggest a test volume of
no more than 2,000. This means you can test one headline against
the other with 1,000 each.
5. ALWAYS give people an option to be taken off your list. Just
write the following across the bottom of your fax...
"If you wish to have your fax number removed - please fax your
request to XXXXX."
6. The fax numbers you use MUST be checked against the Faxing Preference
Service List (UK) or other fax legislation depending on which country
or State you work in.
7. You can either send the faxes yourself with fax software, or
more simply use a fax broadcast service. To find
one near you simply carry out an Internet search on 'Fax Broadcast
Services.' There are many fax broadcast services around - many
of which are listed on the Internet.
8. Good times to send your faxes are between 11am and 3pm, but test
the 'off-peak' times such as weekends and evenings. Your cost will
be less, but in my experience response tails off too much. Nevertheless
it's definitely worth a quick test.
9. Get ready for the response. Typically you can expect to receive
from 0.5% to 5% using this approach. Even at the lower end you could
achieve substantial profit from using fax broadcast.
Don't forget when you use fax broadcast your overheads are
reduced dramatically - no postage, no printing,
and no set up
cost.
Fax broadcast is one of the real 'gems' of POWER marketing. It is
extremely quick and very cheap to carry out a fax broadcast campaign.
As long as you adhere to the local and national fax broadcast laws
you'll be fine.
Incidentally using a fax broadcast service will ensure your campaign
runs within the laws, which in itself is a good enough reason to
use a fax broadcast service.
You really will be surprised at the results fax broadcast will achieve
for you and your service business. Go for it. Or as Nike say 'Just
Do It!'
© Hackney Marketing Ltd
------------------------------------------------------------
Steve Hackney has spent 10 years and over $800,000
to
discover the secrets of how service businesses
can generate
5 or 6 figure profits every single month.
Better still he reveals every closely guarded secret in his
amazing free mini-course titled, "How To Skyrocket The Sales
And Profits Of Your Service Business - Closely
Guarded
Secrets Revealed."
You can get Steve's FREE 5 part mini marketing course by
clicking...
Free marketing course
|
Tel: 01202-257423