There
are two main advertising methods available to the small (and large)
business owner - 'one-step' and 'two-step' advertising.
One-step advertising is when the ad goes all out and asks for the
sale. This is also known as 'selling off the page.' It is by far
the hardest advertising method, and is very difficult to achieve
successfully when selling a high value or complicated product or
service.
On the other hand, two-step advertising, or lead generation advertising
is relatively easy to achieve, and your response will be much higher
than if you used one-step advertising.
Better still…
Contrary to popular belief your sales conversion (number of sales
you get from the total number of enquiries) can still be excellent
using the two-step advertising method. I've seen people convert up
to 50% (1 in every 2 enquiries). Pretty good isn't it?
So by using the two-step advertising method you get more leads which
means more sales. The key is HOW to get highly targeted people to
respond to your ad.
The great news is that this is very easy. Too easy to believe!
What do you think could be so enticing that people would be moved
to contact you? What could have so much power, that your prospects
eagerly anticipate receiving it? What costs you almost nothing to
produce? What could literally transform your business - irrespective
of the business you're in? Any ideas?
Wait for it…
Here's what it is…
***********************
A Free Special Report!
***********************
That's right! You offer a special report. The special report can
be on any subject to do with your service.
For example, it could be a report on "31 Common Mistakes…" or "7
Secrets…" or a "How To…" report. It really
is that simple.
The great news is as long as your report is focused on your service,
your *BEST* prospects will request it.
What's critical with this advertising method is to create your classified
ad, print ad, or fax ad to solely focus on people sending for your
free special report. Nothing else matters!
Explain the benefits of the report. Describe what your prospects
will discover. And then make it easy for them to respond.
Dan Kennedy the great marketing genius from the US says that all
businesses should be in the information business no matter what they
sell. What he's referring to is the power of information and how
seductive it is to your prospects and clients.
Your free report will guarantee your two-step advertising is successful.
Nothing else has the same attraction for your prospects. I've personally
generated hundreds of thousands of pounds for my own businesses and
my clients' businesses using this simple approach.
You can use it in your classified ads, Yellow Pages ® ads, broadcast
fax ads, and print ads (newspaper, magazine, and trade press), plus
all your other lead generation techniques such as direct mail.
© Hackney Marketing Ltd
------------------------------------------------------------
Steve Hackney has spent 10 years and over $800,000
to
discover the secrets of how service businesses
can generate
5 or 6 figure profits every single month.
Better still he reveals every closely guarded secret in his
amazing free mini-course titled, "How To Skyrocket The Sales
And Profits Of Your Service Business - Closely
Guarded
Secrets Revealed."
You can get Steve's FREE 5 part mini marketing course by
clicking...
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