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"How To Use The 'Combo Effect' To Multiply The Results And Profits Of Your Advertising"
Almost every service business owner considers an advertising campaign to be an ad or a series of ads placed in ONE publication. This is of course correct, but you are seriously limiting your results by being so restricted in your approach.
What I'm about to reveal to you is one of the best advertising techniques available to any service business (large or small). I've christened this the 'Combo Effect' because what you do is simultaneously use a number of different advertising mediums. In effect you have several advertising campaigns running together.
The result is an advertising campaign that produces amazing results. Here's what you do…
1. Choose two or more (preferably all 4) from these proven cost-effective advertising mediums to run your combo advertising campaign…
- Classified advertising
- Directory advertising (Yellow Pages ® advertising especially)
- Broadcast fax advertising
- Print advertising (newspapers, magazines, trade press etc)
2. Create your ads and start using them together in each advertising medium
I know I've made this sound over simplified, but by combining two or more advertising mediums you immediately scale up your advertising efforts.
Your prospects are almost forced to respond because of the increased activity, plus you make your service business more stable because you aren't relying on just one advertising medium to work for you.
The result is an increased surge in new sales and new clients.
Of course don't forget to monitor each advertising medium. Improve or reject unprofitable mediums and scale up the profitable advertising. Within a very short period you'll have an automatic business building machine running tirelessly for you.
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