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Advertising Articles
"How To Use The 'Combo Effect'
To Multiply The Results And Profits Of Your Advertising"
Almost
every service business owner considers an advertising campaign
to be an ad or a series of ads placed in ONE publication. This
is of course correct, but you are seriously limiting your results
by being so restricted in your approach.
What I'm about to reveal to you is one of the best advertising techniques
available to any service business (large or small). I've christened
this the 'Combo Effect' because what you do is simultaneously use
a number of different advertising mediums. In effect you have several
advertising campaigns running together.
The result is an advertising campaign that produces amazing results.
Here's what you do… 1. Choose two or more (preferably all 4) from these proven cost-effective
advertising mediums to run your combo advertising campaign…
- Classified advertising
- Directory advertising (Yellow Pages ® advertising
especially)
- Broadcast fax advertising
- Print advertising (newspapers, magazines, trade
press etc)
2. Create your ads and start using them together in each advertising
medium
I know I've made this sound over simplified, but by combining two
or more advertising mediums you immediately scale up your advertising
efforts.
Your prospects are almost forced to respond because of the increased
activity, plus you make your service business more stable because
you aren't relying on just one advertising medium to work for you.
The result is an increased surge in new sales and new clients.
Of course don't forget to monitor each advertising medium. Improve
or reject unprofitable mediums and scale up the profitable advertising.
Within a very short period you'll have an automatic business building
machine running tirelessly for you.
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