Link Building Ideas & Tips - 12 Good Ideas
Having links to your website is, as you are probably aware, vital to your successful search engine rankings. Link building can, and should, have a big impact on the ranking of your website.
Link building is a time-consuming and often boring undertaking, and it can be very frustrating when hours and hours of work seems to bear little, or no fruit at all. There are a number of different aspects of link building – some requiring considerably more effort than others. The list on this page gives you an idea of where to go to acquire useful links for your website. This will hopefully allow you to make a more informed choice.
These are also the tactics we will be employing should you commission us to do link building as part of your SEO package.
DMOZ (ODP) is the king of directories, and should be the first place you submit a link request. Directory submissions take place in a variety of ways:
Most directories are organized by category, and it is important to consider carefully the category that is best for you.
2. Local Listings
Google and Bing are the 3 big players in this area, although there are a growing number of business directories specialising on this market sector. The recent introduction of localized searching has changed the face of search engines, and appearing in local searches can have a substantial impact on your website. Visitors now have the option to search within a specific area, and even those that don’t will usually be offered information relating to their physical location. Getting listed in Google local can be frustrating, as Google will list your business according to its physical location, and there is little you can do to influence this position. Changes are constantly being made to how local listings are provided by search engines, but it is abundantly clear that if you have a business that operates in a specific geographic area then you need to have a local listing.
3. Press Releases
These are really useful when you have something newsworthy to share – changes in legislation relating to your industry, new innovations, a move change in management etc. PRWEB is the most successful of these. When deciding to write a press release, please make sure that it is newsworthy and readable. A poorly written, key word stuffed press release will not do you any favours. Also, bear in mind, that although press releases are typically written for a particular event in time, they will be around for a long time. Ensure that the links within your press release are linking to relevant pages within your website – it is not necessary or wise to have all links to your home page only.
4. Article Directories
Similar to press releases, but for more general information. Once again, ensure that your articles are well written and interesting. Choose a topic that you know well enough to write about, and write about it assuming that it is going to be read by human visitors. Avoid the temptation to over-indulge in keywords, and keep the copy interesting. Ezinearticles is probably the most successful of the article directories. A lot of article directories offer RSS feeds – a facility where a reader can subscribe and be notified of any new article within a given topic - so your article stands a chance of being instantly picked up without waiting for visitors to find it. Well-written articles can be picked up and circulated by a number of different sources, and are a great way to attract links to specific pages within your site.
5. Social Bookmarks
This is simply a way to share bookmarks online. Similar to your “favourites” on your own pc, your bookmarks are a list of links to favourite sites. Keeping them online makes it easier to share and search lists of web resources. Delicious and digg are two good examples of these. From a link building perspective, bookmarks can add value, but are certainly not the most powerful aspect of link building. However, as part of your overall maarketing strategy social bookmarks certainly do have value.
6. Social Media
Twitter, Facebook et al. Social Media is currently the wunderkind of link-building. It is low cost, and can produce high returns. Social Media should never be used in isolation. It is there to complement your other link-building efforts. The main benefit from social media is to build a base of followers – people who have or would like to shop with you, and they will provide you with exposure to their friends, and their friends, and so on. Can produce results, but does require some time commitment.
Having a blog offers the opportunity to share information and expertise on a wide range of topics related to your own business. Blogging is fairly easy to set up, and usually initiated with considerable enthusiasm; the tricky bit is to keep at it. Blogging will generate links, but you do need to be able to make the commitment.
8. Blog Comments
If you don’t feel able to commit to a blog then commenting on other blogs will get your site noticed. Pick blogs that are relevant to your target audience and don’t forget to include a link back to your site.
Another useful and fairly quick method of attracting links. Once again, be sure to limit yourself to forums that are relevant to your website, and don’t forget the link to your site
10. Your Other Sites
Don’t forget your own sites. If you have more than one, make sure they link to one another.
11. Reciprocal links
You may have friends or business associates where a reciprocal link could be mutually beneficial. Be discerning, and be wary of link request where you end up giving more than you get – 3 way links should be carefully scrutinized. Exchanging links is no longer considered as valuable as it once was, and you should therefore consider the returns on time and effort spent seeking out these links.
12. Building up your own website
Your own website can offer link building opportunities by linking from one page to another within the site. This should be viewed exactly the same as any other link building – is the page you are linking to worthwhile with interesting content and a good page rank?