This
advertising 'secret' isn't really a secret. It's just hardly anyone
uses it or appreciates the effect it has on response, and hence
your sales.
This very simple addition to any of your ads will at least double
response. I've known it more than treble response. It's not a trick.
It doesn't add cost to your advertising. And it really is a cinch
to use.
What could this 'secret' be?
***************
A Reply Coupon
***************
All you have to do is dedicate the last portion of your ad (bottom
right hand corner) to a reply 'coupon.' That's right. A coupon with
dashed lines around it.
Designers hate coupons, because they think they look ugly. But most
designers don't know HOW to SELL. They can make your ad look pleasing
to the eye, but that doesn't bring in sales.
But what would you rather have - ads that look great and may win
an award, or ads that generate you tons of business?
**************************************
Here's How to Create A Powerful Coupon
**************************************
If you follow some proven and simple steps, your coupon is very
easy to create. Here's what to do…
1. Make sure you leave enough space so the reader can write their
name, address, telephone number and any other information you require.
***
2. Always put dashed lines around your coupon. This simple act alone
increases response.
***
3. Include your contact details on the coupon.
***
4. Put a small box at the top of the coupon to allow your reader
to tick it. Involvement in the sales process is an important part.
Then next to the box write something like, "Yes! Please send
me your special free report, I want to discover <the main benefit
of your report>" - or whatever you require the reader to
do.
***
5. Don't forget to track your ads by putting a simple key code on
the coupon. You must do this so you can keep records of which ads
are most profitable.
The easy way to do this is to use an abbreviation of the publication
name, and the date of the issue.
For example, if you were advertising in the September issue of 'Accounting & Business'
your tracking code would be, 'A&B-1/9/01.'
***
That's all there is to it!
Becoming very successful with your advertising is actually easier
than you think. Using a coupon is one simple method that will significantly
increase response, and help you get more sales for your service business.
© Hackney Marketing Ltd
------------------------------------------------------------
Steve Hackney has spent 10 years and over $800,000
to
discover the secrets of how service businesses
can generate
5 or 6 figure profits every single month.
Better still he reveals every closely guarded secret in his
amazing free mini-course titled, "How To Skyrocket The Sales
And Profits Of Your Service Business - Closely
Guarded
Secrets Revealed."
You can get Steve's FREE 5 part mini marketing course by
clicking...
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Tel: 01202-257423