Much
has been written about advertising. In fact you're probably very
confused about what works and what doesn't. This article will once
and for all give you the facts about advertising design, and explain
how you should design your advertising.
What I'm about to reveal are myths that most people think are 'true.'
They seem set in stone yet they are deadly to the advertiser. I'm
certain you'll be surprised. Certainly you may even doubt what I
reveal to you. But I and several other advertising experts have proven
these myths must *NEVER* be followed - unless of course you like
throwing your hard earned money down the drain!
There are essentially five common 'Advertising Design Myths'…
Before I go any further I have a proviso to what I'm about to reveal
to you about advertising. Here it is…
Everything I talk about in this article (and all others) has one
goal: To help you make more money - substantially more, with your
advertising. If you're looking for 'pretty' advertising or advertising
that looks good without getting you leads and orders then you should
look elsewhere.
So when you're reading through these advertising design myths and
facts be aware that I'm only talking about advertising that makes
money - plain and simple!
Let's get started…
*********************************************************
Advertising Design Myth 1: Your ad must first 'look
good'
before it is placed in any publication
*********************************************************
Many people judge advertising design on the 'look and feel' of the
ad. In fact one of the mysteries of the modern world is having advertising
awards for aesthetically appealing ads. It doesn't matter how good
your ad looks. What counts is how much money you made from the ad.
Of course I'm not saying your ad cannot look good. What I'm saying
is your number one objective is to get the sale. Never forsake this
goal for creating a good looking ad!
*********************************************************
Advertising Design Myth 2: Your company name needs
to
be prominent in the ad
*********************************************************
Irrespective of how familiar your company or service is to your
prospects you should always place your company name at the bottom
of the ad. Never ever put your company name at the top of the ad.
*********************************************************
Advertising Design Myth 3: You should never use
a reply
coupon because it looks 'unprofessional'
*********************************************************
Many design agencies frown on response coupons because once again
they don't look 'good.' A coupon has the ability to double your response
instantly. You must therefore have a very good reason not to use
a coupon in your ads. (By the way I've never come up with a good
enough reason!).
*********************************************************
Advertising Design Myth 4: You should use a design
agency to create your ads
*********************************************************
Like all professions there are good and bad design agencies. However
only use a design agency that uses 'direct response' advertising
principles.
All other design agencies will never get the results you should
expect with your advertising. In almost every case you are better
equipped to create your own advertising rather than using a design
agency.
You'll save thousands of dollars and almost certainly make more
money from the advertising you create.
*********************************************************
Advertising Design Myth 5: Your ad must not have
too much copy (words) and have lots of white space
*********************************************************
This is the number one mistake people make with their ad design.
You cannot ever hope to get a high response to your advertising if
you don't give people a reason (or several reasons) to respond. This
means that your ad needs to be *FULL* of copy.
Contrary to popular belief an ad crammed full of relevant and benefit
written copy always substantially wins over an ad without lots of
copy.
***
Advertising design is actually very simple as long as you follow
some basic ground rules. You do *NOT* need any design skills to create
profitable print ads. Design is not nearly as important as what you
say in your ad.
So there you have it. If you want more sales and more success from
your print ads you must step outside the box. You must break from
tradition. You must forget about creating good looking ads. Do this
and I guarantee your sales and profits will soar!
© Hackney Marketing Ltd
------------------------------------------------------------
Steve Hackney has spent 10 years and over $800,000
to
discover the secrets of how service businesses
can generate
5 or 6 figure profits every single month.
Better still he reveals every closely guarded secret in his
amazing free mini-course titled, "How To Skyrocket The Sales
And Profits Of Your Service Business - Closely
Guarded
Secrets Revealed."
You can get Steve's FREE 5 part mini marketing course by
clicking...
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Tel: 01202-257423