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What I'm about to share with you is what I call the 'KING of Advertising.' At the risk of sounding over the top, I can guarantee if you apply this one idea, your sales and profits will increase considerably - I kid you not! This marketing technique is based on the format of your ad - all your ads. It is a proven winner across all the advertising mediums. Better still… You can do this yourself. You don't need an ad agency (they hardly ever use this advertising technique, because they don't understand its power). And you don't need any design skills. Sounds quite amazing doesn't it? You probably think I'm joking. I couldn't be more serious. If you apply what you're about to discover to your advertising you won't be able to recognise your business in 12 months time (for the right reasons!). Before I explain this technique, I first want you to accept what I say. You will have probably seen or heard about this advertising idea before, but you may not have understood its power, or how to use it. It's simple. It's easy. But don't let this fool you. Just because this advertising idea is simplicity itself, doesn't mean it's not effective. On the contrary. Just open your mind. Take away any pre-conceived notions you have. Forget what you think is right, and I promise you will be well rewarded. Here's this proven advertising idea… ******************************************************** Let me explain this further. An editorial ad is made up of the following simple component parts (no matter what size of ad you use)… 1. The top of the ad is taken up by your benefit written headline. (Not your company name, or some quirky clever headline that only you or your ad agency understands!) Creating successful headlines is a whole topic in itself, so for now I'm going to give an example of a proven template to use. Just fill in the blanks… FREE Report For <Type of people you're targeting i.e 'Accountants'> Reveals The Secrets Of… How to…<Describe the biggest benefit of the report i.e. How To Quickly And Easily Get A Constant Stream Of New Clients And More Fee Income From Existing Clients - Guaranteed> Notice you've got a 'pre-headline' followed by the main headline. This works exceptionally well. 2. Depending on the size of your ad you must split your ad up into two, three or four columns. This gives your ad an editorial look and feel to it. 3. You don't need to use a photo or illustration, but in certain circumstances it can help. If you do want to use a photo, place it in the middle column just below the headline, and put a caption underneath (captions are always heavily read) 4). In the far right bottom of your ad you place your reply coupon. You must do this. A coupon will increase your response by over 100% That's it. Follow these 4 simple steps and you can't go far wrong. I'll admit it doesn't seem much as far as advertising techniques go, but millions of dollars are generated each day by savvy marketers using this Editorial style format. And because you don't have to make the ad 'look good' you don't need any design skills! Try it out - I guarantee you'll be more successful!
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