Additional Website Development
The development of your website is NEVER over, and there are always ways in which you can improve performance. Additional services that your website could offer to attract visitors could include:
An on-line calculator - this could be a useful tool for websites where regular calculations are a part of the service you provide.
- Calculating quantity for building materials, floors, blinds etc
- Calculating costs for legal fees, interest on loans, delivery charges etc
- Calculating health data like BMI, optimum heart rate etc
- Calculating VAT
A blog – this can be a useful source of secondary information to attract visitors who may not initially be drawn to your site
Add-ons - depending on your market there are a number of add-ons that could help attract visitors to your site.
- Stock Market and Currency
- The Top 40
- Fruit in season
- Time zones
Video – useful instructions or “how-to” videos will attract visitors, as long as it remains relevant to your product or service.
E-books – Most people love something for nothing, so a downloadable e-book that is useful and relevant can help improve traffic. This is also a useful way of growing a mailing list for possible e-marketing at a later stage.
The important thing is to ensure that you are encouraging the right kind of traffic to your site, and make sure that any time and effort spent on additional web development is attracting visitors who could turn into clients.